Marketing Executive

Job Description

Digital Marketing
• Execute and implement social media campaigns for film releases : content launches, social media calendars, editing of audio video and display assets
• Maintain digital presence across various social media pages (Facebook, Youtube, Twitter, Instagram, Tiktok)
• Understand and analyze basic social media metrics

Advertising & Promotions:
• Coordinate with and traffic materials to media agency and third party vendors in the implementation of paid advertising campaigns
• Monitor actual fulfillment of media buys and placements and prepare Implementation/Wrap Reports for submission to Regional or Home Office
• Manage release of digital campaign assets with trade partners and monitor display of materials on-site and posting online in accordance with campaign strategies
• Assist in the conceptualization of promotional programs for third party prospects for major film releases
• Coordinate with the Regional and/or Head Offices in the implementation of global promotional partnership activations

MTRCB Liasion
• Liaise with the Movie Television Review and Classification Board (MTRCB) on film ratings evaluation and approval of advertising and display materials

Basic Accounting and Control
• Monitor actual spending versus budget for each film release
• Coordinate with Finance on tracking AdPub Accruals
• Coordinate with Regional Finance team on payment requirements

Publicity
• Coordinate with Publicist on film screening requirements for in-cinema or in-office press or influencer screenings
• Coordinate with partners and vendors for publicity/below-the-line activities
• Liaise with exhibitors on online trailer debuts, content postings and social media campaign calendars

QUALIFICATION AND REQUIREMENTS
• Unquestionable integrity
• Proven work experience in digital marketing
• Proficient in MS Word, Excel, Powerpoint, Adobe Photoshop & Audio Video Editing
• University degree with minimum 2 years relevant experience
• With good written and spoken communications skills
• Proficient in basic accounting
• Organized, detail-oriented with strong initiative
• Able to multi-task with minimal supervision
• Willing to occasionally work long hours and weekends as necessary
• Has strong internet connection for periodic video meetings and review of audio video and digital display content

Jobcode: Reference SBJ-d85wk9-3-133-149-168-42 in your application.