Manager, Franchise Management & Marketing

Job Description

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Harry Potter.

The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.

SUMMARY OF POSITION
The Manager, Franchise Management & Marketing is a member of the Global Franchise Management & Marketing team that is responsible for supporting WBCP's Live Action portfolio (including HBO, WBTV and Theatrical Film content from the organization with highlights like Game of Thrones, Friends, Lord Of The Rings, Ted Lasso, The Matrix and more). This team is also responsible for the global management of a portfolio of IPs within Consumer Products including the development of the CP Global Franchise Plan and yearly marketing activations.

The role will take direction from and work closely with two Directors under the leadership of the team's Vice President. This person will focus on the core CP business and is responsible for managing the day-to-day marketing approvals supporting the creation of franchise plans, marketing plans and marketing materials as well as assisting with the execution of all marketing initiatives for the IP.

The position requires an affinity for pop culture, TV and Film properties, the consumer products industry, and a forward-focused mindset. The Manager role includes liaising with internal and external parties, including but not limited to other WBCP departments (Category, Retail Sales, Central Creative, Finance, Legal, etc.), pan-WarnerMedia Divisions, vendors, colleagues around the world, etc.

JOB RESPONSIBILITIES
• Works with two team Directors to accomplish a wide range of tasks ranging from collaborative support work to tasks which are this person's sole responsibility.
• Supports the development and communication of the Live Action CP Franchise and Marketing Plans and Marketing Activations.
• Manages the day-to-day review/approvals of all Live Action submissions on product, marketing, and PR/Comms for the core business.
• Assists team Directors in the development of supporting materials and communication tools for internal and external stakeholders.
• Leads the development, upkeep, and implementation of Live Action portfolio franchise guidelines.
• Represents Franchise Management in meetings and discussions with licensees and retailers to support Category and Retail colleagues as needed.
• Develops and maintains relationships with key WarnerMedia stakeholders to ensure a reliable and timely flow of information and submission materials (i.e., WB Theatrical Marketing, WBTV Marketing, HBO Marketing, 3rd Party Approvers.)
• Provides brand guidance, feedback, and problem-solving to licensees and internal CP teams (Creative, Brand Assurance, Regional Franchise, Comms, Category, and Retail colleagues) to drive business opportunities.
• Supports Directors to project-manage external agencies in the development of franchise tools.
• Serves as Live Action team's primary contact with Legal Department to manage legal approvals, requests, trademark clearances, rights questions and managing onboarding new IP.
• Works collaboratively with the Category, Creative, and Sales teams to determine creative strategy for Style Guides as well as ensuring necessary third-party approvals for all Style Guides and product artwork as needed.
• Other projects and duties may be assigned depending on business development and needs.

WORK EXPERIENCE REQUIREMENTS
• Minimum of three to five (3-5) years of brand, franchise or consumer products experience required.
• Previous franchise management and marketing experience preferred.
• Entertainment industry experience a plus.

Education, Professional Training, Technical Training or Certification
• Bachelor's degree with coursework in business/marketing strongly preferred.

KNOWLEDGE & SKILL REQUIREMENTS
• Strong proficiency in Microsoft Word, Excel, PowerPoint, and presentation software programs required.
• Strong organization and multitasking skills required.
• Fluent command of the English language required; second language is a plus.
• Knowledge of digital platforms and media marketing tools.
• Effective written/oral communication and presentation skills.
• Effective planning and follow-through skills.
• Comfort and experience with presentation and public speaking.
• Strong understanding of Licensing and the consumer products industry preferred.
OTHER REQUIREMENTS
• Must have a strong attention to detail and understand written and oral instructions.
• Must have the ability to communicate effectively and tactfully with persons at all levels, in person, written, via phone, video conference, etc.
• Must have the ability to organize and schedule work effectively with an ability to time-manage efficiently and independently.
• Must have the ability to work well under time constraints to effectively meet critical deadlines.
• Must be able to handle multiple projects and prioritize assignments.
• Must be a team player ready to pitch in to accomplish all levels of tasks from the mundane to the complex.

Jobcode: Reference SBJ-d24oyy-18-116-85-72-42 in your application.