International Marketing Director

Job Description

The Job

Warner Bros. Distributing Inc. seeks a Director, International Marketing, Latin America for the International Marketing department. Under direction of VP Marketing Latin America, the Director, International Marketing position is responsible for communicating and tailoring the strategy of each film to each of the markets in the region; and also communicates back to Home Office a Latin America specific strategy and provides the markets with the tools needed to better execute their campaigns.

The position is also responsible for the localization and approval processes of all creative materials in Latin American Spanish, thus speaking native Spanish is key, and supports the VP of Marketing with supervising the media/advertising strategy and executions at a regional and local level.

The Daily
• Work with each territory to ensure they understand the global strategy by film early in the marketing process, and that all territories are fully aligned.
• Work with VP of LATAM Marketing to identify and develop regional strategic & communication pillars to ensure territory nuances and opportunities, are considered and properly communicated to Home Office.
• Work with the VP of LATAM Marketing and the International Media Team to present periodically the global/regional strategy to the regional media agency and regional media partners; and approve the creative executions of such media plans and comment on strategy considerations by film. ​
• Work with the VP Marketing Latin America in the review, monitoring, coordination, strategy, planning, and implementation of media plans and creative advertising/marketing campaigns across all WB Latin America markets, such as big out of home stunts, especial TV placements, etc...
• In preparation for talent tours, comic cons or other events, work with the local market and Creative/Tech ops to determine/approve all creative executions during these events: red carpet, special screenings, experiential activations, and junkets, and attend these events to oversee the execution.
• Manage the regional localization agency and the localization of all print and AV materials including posters, trailers, TV spots, featurettes, and clips, ensuring their quality and timely delivery for both Spanish and Portuguese. Track and approve bills for each film and oversee the Executive Assistant in tracking and organizing all materials to ensure the territories can easily find and access them. ​
• Manage the entire title localization and approval process for Latin American Spanish and Brazilian Portuguese titles, including collecting titles from territories, circulating to the Latin America regional Marketing and Distribution teams for review and approval; and routing final titles to the SVP of Distribution for approval.
• Participate in weekly or bi-weekly conference calls with territories to conduct a review of plans for upcoming films. Responsible for materials updates during these calls.
• Work with VP Latin America on special presentations, projects or regional conferences as required.
• Travel to territories as needed and as requested by the Regional Marketing VP to assist territories with creative executions, strategy or events issues and training.

The Essentials
• High School diploma or equivalent required. University degree preferred.
• 4 – 6 years' experience in marketing, strategy, advertising, and experience with creative advertising.
• Native fluency in Spanish (required), working knowledge of Portuguese (ideal, not required).
• Proficiency in MS Word, Excel, PowerPoint and Outlook/Entourage required.
• Knowledge of Apple ''Keynote'' program preferred.
• Familiarity and comfort with multiple computer tasks are essential.
• Must have knowledge of file set-up, maintenance, filing procedures, basic math, spelling, grammar, punctuation, English usage and report and letter formats.
• Must have the ability to communicate effectively and tactfully with persons on all levels, in person, video conference and on the telephone.
• Must have excellent follow-up and follow-through skills.
• Must have the ability to pay close attention to detail and understand written and oral instructions.
• Must be able/willing to travel internationally and to work in international settings.
• Must have the ability to organize and schedule work effectively.
• Must have the ability to work well under time constraints.
• Must be able to handle multiple tasks.
• Must be able to work in a fast-paced environment.
• Must be able to work independently and meet deadlines.

Jobcode: Reference SBJ-d894pk-3-12-162-179-42 in your application.