Chief Marketing, Media / Online

Job Description

PRIMARY PURPOSE:

Develop and execute the TV series Online Marketing strategy to maximize the awareness and viewing of WBTV titles through consumer promotions, PR, Events and digital campaigns.

Support and execute the success and development of the Franchise businesses.

ESSENTIAL JOB FUNCTIONS:

・Develop and execute digital promotion plans for Franchises, TV series that enhance consumer

engagement and motivate customers to buy

・Launch Social Media fan page and manage day-to-day project tasks and communications

・ Under the instructions of the team leader, develop the promotion strategy of each work from the consumer's perspective and implement buzz creation measures that reach consumers

・ Prepare and execute the yearly Franchise calendar by identifying key dates / titles

・Localization and implementation of Franchise campaigns as directed by the UK / US team

・ Prepare Online-related repots as required by the UK / US Franchise team

・Obtain local celebrities movie materials and/or comments for online at press events/interviews

・ Assist publicity events according to manager's instructions

・ Coordinate with other WarnerMedia divisions as needed (WB Theatrical, WB Consumer Products and Turner Japan )

JOB-RELATED QUALIFICATION STANDARDS

Education

Minimum four-year college degree or international equivalent

Knowledge/Skills

Fluent in Japanese and English (both spoken and written)

Work Experience

Experience in marketing and/or publicity required

Minimum 3 years work experience required in a related industry or similar industries

Key Attributes:

・ Bright, motivated, proactive

・ Excellent prioritization skills, with ability to work quickly and effectively under time pressure

・ Excellent written and verbal communication skills,

・Personal Computer Skills (Word, Excel, Power-point)

Licenses or Certificates

None

PHYSICAL HAZARDS - Health and Safety Concerns

General Office Environment.

EQUIPMENT AND SPECIAL MATERIALS

REMARKS: Management has the right to add or change duties and job requirements at anytime. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Jobcode: Reference SBJ-rje25e-52-14-221-113-42 in your application.