Trade Marketing Lead

Job Description

Trade Marketing Lead (Temporary)

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...
Trade Marketing Lead located in LATAM region to lead all communication efforts from Warner Bros Discovery for Brands (the advertising sales division at WBD LatAm) to advertisers and agencies across the region. This role is essential to build WarnerMedia for Brands' position as a leading advertising partner for brands in Latin America and attract customers.

Your Role Accountabilities...
• Develop a trade marketing strategy focused on regional initiates to drive awareness, consideration, and conversion (leads) among advertisers and agencies across the region.
• Lead all regional trade marketing efforts: CRM, website, social media, e-mailing, PR, industry events, webinars, landing pages. Prioritizing digital digital touchpoints and including both owned and paid media campaigns.
• Articulate the regional strategy with local trade marketing strategies, in full partnership with local marketing and sales teams.
• Measure and optimize results across the marketing funnel: define KPIs, build tracking dashboads, develop benchmarks and recommendations, implement optimization strategies.
• Lead the CRM as marketing platform for client retention as well as client acquisition, with a personalized approach.
• Other analytical, sales and marketing activities assigned.

Qualifications & Experience...
• Graduate/post graduate studies related to marketing, communication, advertising and/or media.
• +10-years' experience in BTB marketing, related to the advertising and industry, with a regional scope.
• +5-years' experience in digital marketing, leading digital strategies. Experience working with digital marketing tools such as Google Analytics, Adobe Analytics, etc. Knowledge of SEO, SEM, Programmatic, CRO, Mobile, CRM. Digital marketing savvy with first level of technical knowledge in all (or nearly all) digital marketing disciplines traffic generation (search marketing, display, programmatic, etc.), UX, conversion rate optimization, A/B testing, email marketing, social media management.
• A combination of excellent analytical skills and communicational skills.
• Fluent in Spanish and English.
• Energetic, curious, self-motivated, proactive, multi-tasker, result-driven
• Able to work independently, with minimum supervision, and to adapt quickly to an always changing environment.
• Focus on LinkedIn & Websites (Content & Analytics).
• Advanced degree or specialization in digital marketing, in last 3 years prefer.
• Fluent in Portuguese prefer.
• Experience in Data Analytics. In particular, Power BI, Looker and Tableau prefer.
• Experience in CRM tools. In particular, Sales Force prefer.
• Willing to work in a regional team and to work cross functionally internally and across different markets prefer.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-d2vk16-18-118-200-197-42 in your application.