Senior Vice President Marketing and Chief Creative Officer

Job Description

Company

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming, and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses. CNN is a world leader in news and information, and seeks to inform, engage, and empower the world. Staffed 24 hours, seven days a week by a dedicated team in CNN bureaus around the world, CNN delivers news from journalists in every corner of the globe. CNN Digital has held the #1 ranking for US unique visitors for five consecutive years, with more unique visitors coming to CNN than any other news platform for 60 consecutive months.

Title: Senior Vice President and Chief Creative Officer

Location: New York, NY

Report To: Executive Vice President & Head of Global Communications

Position Overview: This executive will lead the creation, planning, organization and execution of all marketing activities, as well as oversee the planning and measurement of all media. They will devise and execute strategies to promote the CNN brand through advertising campaigns and other external mediums to increase CNN's brand recognition and increase affinity for the brand. CNN Marketing will partner with stakeholders across CNN and WBD to drive revenue via marketing activities. The incumbent will be tasked with building and maintaining a self-sufficient marketing capability that will bring ad production in-house to improve response time, as well as reduce costs and reliance on outside vendors. This leader will inspire a can-do departmental culture via hands-on involvement in a process committed to creative excellence.

Key job responsibilities:
• Reinforce the relevancy and prestige of the CNN brand, including enhancing and refreshing promotions for flagship shows and specials, marketing materials, marquee events, channel branding and external advertising campaigns.
• Define, measure and report the performance of all marketing activities. Constantly seek to enhance the company's analytics and split-testing capabilities. Establish campaign benchmarks. Assess results against Network goals and company-wide growth agenda.
• Use modern, measured best practices to responsibly manage and deploy a multi-million dollar on and off-channel inventory allowance and media budget. Allocate spending and optimize a blend of channels to hit Network KPIs efficiently and sustainably.
• Manage CSO and Strategy Team. Fold their data and intelligence into compelling creative campaigns that impact market share and audience engagement. Ensure their partnership with the Product, Engineering, Data and Research to develop coordinated solutions that leverage performance media and/or new innovations in marketing technology that deliver on Network objectives. Marshall alertness for competitive / defamatory threats to the CNN Brand.
• Identify the need for, and approve the use of, any ad hoc external creative resources, vendors or freelancers. Evaluate and review existing vendors and where possible reduce vendor redundancy, inefficiency and expense. Apply nimble and innovative solutions wherever possible.
• Provide longer-term strategic vision for improving the CNN Brand in innovative and potentially profitable ways. Consider niche and emerging markets, unmet audience needs, competitive threats and advantages.
• On an ongoing basis, shape any needed alterations to the CNN Brand position by regularly auditing leadership and the landscape. As required, present and effectively communicate marketing strategy to the executive team and beyond. Keep all key stakeholders informed on high level wins, challenges, and future strategies and execution plans. 'Drop in' as required to provide actionable advice and guidance to other operating units to ensure overall marketing effectiveness.

Profile

The ideal candidate will possess:
• 10+ years of experience leading the marketing function for a major brand.
• A ''dynamic doer'' attitude- upbeat, innovative, consensus-builder. Must be a transparent leader who seeks to eliminate silos and layers.
• A proven track record of running a performance driven business outlining clear goals and outcomes as well as the process for keeping teams accountable
• Experience managing a portfolio with a sizable P&L; has a reputation of being a responsible spender.
• Experience in leading and managing through transformation, including organizational design and structure
• Experience managing large teams with discipline expertise
• The proven ability to collaborate with cross functional partners in a large matrixed organization while being a courageous risk-taker who is comfortable sharing a different view point to leaders at all levels.
• Expertise in using user data to drive performance and growth
• A proven track record of building high functioning, inclusive, collaborative, cross functional teams
• Smart, outgoing, personable, and collegial, this person values networking and appreciates the importance of listening
• This executive has a growth mindset, is analytical and a critical thinker who is comfortable offering innovative and disruptive ideas challenging the status quo
• Exceptional communication, interpersonal, and influencing skills, who inspires confidence and trust in all stakeholders, from the most junior employee to the most senior leader.
• The successful candidate understands that productivity and employee commitment are strongly affected by clear, ongoing, candid dialogue with all of the company's internal constituencies

Education

A four year degree in Marketing is highly desired; or requisite experience. A MBA or other advanced degree is a plus.

Compensation

Warner Bros. Discovery and CNN intend to attract a superior Marketing executive and is prepared to offer an attractive compensation package including a base salary, bonus, and equity.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $295,330.00 - $548,470.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-g3nxv4-18-119-253-93-42 in your application.