Job Description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, ''the stuff dreams are made of,'' we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
***Current Warner Bros. Discovery employees will be given preferential consideration for this opportunity. This position will be posted for five business days. #LI-DNI***
This role can be based anywhere in Europe that HBO or Discovery+ have an office
The Job
You will be accountable for planning and forecasting the paying subscriber base for WBD's streaming products in EMEA. Your responsibilities will also include pulling together a cross-functional group of regional market leads, acquisition marketeers and retention/engagement specialists to produce a robust marketing plan to deliver the EMEA forecast.
The Daily
• Maximizing the business KPIs for streaming for EMEA by creating an ambitious forecast made up of inputs from the other EMEA streaming leads, wholesale teams and finance.
• Being the main point of contact for the streaming finance team for the marketing spend, forecast and budgets and owning EMEA re-forecast submission to finance each month.
• Leading a team that will also support the acquisition and retention teams to ensure the forecasts are met.
• T he media channel mix to deliver the brand KPIs, forecasted gross adds and engagement for the region within an appropriate blended SAC.
• Ensuring your team maintains a detailed aggregated EMEA streaming marketing plan with budgets, market mix, channel mix and forecasted KPIs for the whole of the EMEA marketing team for streaming to work off.
• Working alongside the brand and content planning lead to also maximize content as a major input into the aggregated streaming marketing plan for the EMEA region.
• Work with the acquisition team on the optimization of the streaming marketing budget across the regions within EMEA leveraging the MMM output they and data science will provide
• Leading a team that support the regional marketing teams on media briefs, targets, media channel mix, budgets optimization as well as any strategic question that might need the support of the team's numerical skills.
The Must Haves
• A highly experienced commercial marketing leader with proven success in creating and delivering large scale budgets and forecasts
• Strong financial acumen in order to manage budgets, analyze efficiency of marketing initiatives and support the overall corporate financial objectives
• Strong relationship management with internal and external clients as well as key stakeholders to general manager or CMO level
• Significant experience with marketing or within a commercial function of a subscription service
• Experience of working in a multinational organization and within a global matrix environment
• Excellent numerical and spreadsheet skills
• Proven experience leading a high performing team and developing talent
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.
Jobcode: Reference SBJ-gqpq71-34-206-1-144-42 in your application.