Franchise Management & Marketing Associate

Job Description

Warner Bros. has been entertaining audiences for more than 90 years through the world's most-loved characters and franchises. Warner Bros. employs people all over the world in a wide variety of disciplines. We're always on the lookout for energetic, creative people to join our team.

Warner Bros. Consumer Products (WBCP) extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.

The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.

Your New Role

The Associate is a member of the Franchise Management & Marketing team, responsible for supporting WBCP's DC brand franchise, which includes franchises and properties like Batman, Superman, Wonder Woman, Justice League, The Flash, DC Super Friends, and Batwheels, among others. This team is responsible for the overall management of the brand and franchises within Consumer Products which includes driving the strategic planning process, franchise plan development, and franchise marketing activations.

This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including assisting with marketing approvals; supporting the creation of franchise plans, marketing initiatives and marketing materials; as well as assisting with the execution of all marketing initiatives for the DC brand and franchises and any additional properties, as assigned.
Other properties and duties may be assigned dependent on business development and needs.

The position requires strong written and verbal communication and liaising with internal and external parties, including but not limited to other WBCP departments (Category, Retail Sales, Creative and Product Development, Finance, Legal, etc.), DC Franchise Development, other WBD Divisions, and other colleagues, partners, and vendors around the world. All communication is done in a professional manner with timely follow-up. Innovative thinking, intellectual curiosity, strong attention to detail and strong project management skills are required in the development of all marketing and promotional materials as well as the spearheading of new and on-going initiatives and projects.

Your Role Accountabilities
• Obtains necessary internal and 3rd party approvals (including DC Franchise Development, CP Legal and CP Brand Assurance usage rights) for all marketing materials and assets for licensees and promotional partners
• Assists in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Batman, Superman, Wonder Woman, Batwheels, etc.)
• Develops materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the franchise
• Assists with acquisition, development, approval and use of Theatrical, TV, and Games assets
• Creates and maintains franchise management calendars
• Partners with DC Franchise Development to ensure consistency and alignment
• Manages digital and social media content strategy and calendar in partnership with DC Digital Marketing and CP Franchise Digital teams (including global DC Kids YouTube channels) for core franchises across all platforms
• Drives innovative marketing approaches to delight and engage fans
• Coordinates outside brand partners, resources, agencies and vendors, along with associated deadlines for development, budget and delivery
• Solicits industry and competitive trend information from sales/retail, category, and creative/product development from global teams as well as external data sources

Qualifications & Experience
• Minimum 3 years marketing experience required
• Previous marketing experience required
• Franchise development and management experience a plus
• 2+ years Entertainment industry experience strongly preferred
• Significant breadth and depth of DC franchise knowledge preferred (e.g. Batman, Wonder Woman, etc.)
• Bachelor's degree graduate with coursework in business; marketing coursework strongly preferred

Knowledge/Skills
• A passion for and knowledge of the DC brand and franchises (e.g. Batman, Superman, Wonder Woman, Justice League, The Flash, DC Super Friends, Teen Titans Go!, etc.)
• Candidate must be extremely proficient in Microsoft Word, Excel and presentation software programs, especially PowerPoint and/or Keynote. Photoshop and Illustrator knowledge a plus.
• Clear understanding of marketing principles
• Knowledge of digital platforms and media marketing tools
• Strong understanding of Licensing preferred
• Strong written and oral communication skills
• Ability to work in a team environment with changing priorities; possess flexibility and adaptability skills
• Must be well organized with effective and proven planning and follow-through skills
• Must be a self-starter, dependable, and optimistic
• Knowledge of file set-up, maintenance and filing procedures
Other Requirements
• Must have the ability to pay close attention to detail and understand written and oral instructions
• Must have the ability to communicate effectively and tactfully with persons on all levels, in person, in written communication, via phone, via video conference, etc
• Must have the ability to organize and schedule work effectively
• Must have the ability to work well under time pressure and time constraints
• Must be able to handle multiple projects and prioritize assignments
• Must have the ability to effectively meet critical deadlines
• Must be a team player
• Position can be NY or LA based

Management has the right to add or change duties and job requirements at any time.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $47,466.00 - $88,150.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discove

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Jobcode: Reference SBJ-gwz3vj-18-218-254-122-42 in your application.