Marketing Executive

Job Description

BabyTV is seeking a Marketing Executive to support the day-to-day activities of their global marketing team. As part of this small team, you will use your creative, design, and organizational skills to help design and develop marketing materials and campaigns, liaising with clients around the world to raise awareness for the channel's key attributes within both business and consumer audiences.

Responsibilities:
• Support the Senior Marketing Manager by creating, sourcing and executing global marketing campaigns and materials in line with key objectives
• Execute day-to-day tasks including: creating and designing marketing channel highlights, digital banners, ads, newsletters and power-point presentations
• Support ongoing efforts to expand BabyTV's digital and social media presence including its Youtube content, video subscription app, other digital and direct to consumer products
• Help manage plans and strategies for all social media platforms, and monitor the channels' performance against the KPIs
• Create content for owned digital channels and manage communications with followers/fans
• Research, analyse, and report back on current marketing trends and share them with the team
• Research, propose and acquire merchandise for various campaigns
• Manage approvals process of marketing materials, as well as licensing & merchandising products
• Understand and communicate BabyTV sales drivers to business affiliates and consumers
• Proactively distribute marketing materials to global contacts and follow up to ensure correct usage
• Follow up or respond to marketing queries

Experience Profile:
• Previous marketing experience and particularly in the digital or social media space, international experience a plus
• Excellent design skills and knowledge of Photoshop, Illustrator, and/or InDesign
• Strong knowledge of social and digital marketing
• Experience promoting apps via App store, Google Play, Amazon
• Familiar with YouTube Analytics, Google AdWords, Adobe Analytics, SEO principles
• Proficient across in Word, Excel, Outlook and Powerpoint with the ability to produce professional and high quaility presentations
• Professional interest in design and layout
• Excellent creative and copywriting skills

Skills Profile:
• Ability to work on a number projects simultaneously
• Ability to work under pressure
• Attention to detail is a must
• Strategic vision, business orientated
• Is adaptable and works well individually and part of a team
• Demonstrates initiative and drive to deliver a high standard of work
• Manages time effectively and is able to work to deadlines
• Interested in children's television content

About Us
BabyTV is the world's leading baby and toddler network for children aged four and under and their parents, airing 24 hours a day, and completely commercial free.
BabyTV is available in over 110 countries, via 750+ platforms and in 20 languages. BabyTV features top quality, original and exclusive shows, created by child development experts and designed for children and parents to enjoy together. Each hour on BabyTV is an enriching journey full of stories, songs, rhymes and lovable characters. www.babytv.com

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Media Networks.

Jobcode: Reference SBJ-d96e4k-3-143-244-83-42 in your application.