Sr Associate Social Media, The Strategist

Job Description

The Senior Associate of Audience Growth for Vox Media's ecommerce properties (with a focus on the Strategist) will work with the Associate Director of Audience Growth to execute initiatives that grow and expand the audience while continuing to build loyalty with the existing readers. They will support audience growth strategies through social media, apple news, newsletter, and paid marketing.

Primary Responsibilities:

The Senior Associate of Audience Growth for Vox Media's ecommerce properties (with a focus on the Strategist) will work with the Associate Director of Audience Growth to execute initiatives that grow and expand the audience while continuing to build loyalty with the existing readers. They will support audience growth strategies through social media platforms.

Primary Responsibilities:
• Collaborate cross-functionally with the Strategist social media, business development, and editorial teams to actively and regularly contribute to audience growth initiatives and ideas
• Work closely with Associate Director Audience Growth to plan and execute audience growth initiatives and campaigns across organic channels
• Evaluate, manage, and curate the Strategist's social media presence and strategy on Instagram to better engage and grow followers, engagement, and traffic back to the site
• Responsible for collaborating with the editorial and social team to create social-first content creation and production, for IG reels and/or tiktok
• Work with Associate Director of Audience Growth to grow Apple News subscribers and increase audience and traffic
• Create short form content like TikToks, Reels, and Stories
• Pitch stories to the relevant platforms (Apple News, Flipboard, SmartNews, Facebook News)

Preferred Skills:
• 2-4 years of experience with a major website, digital advertising agency or online marketing, advertising, or publishing, with an understanding of audience development strategies
• Strong interest in ecommerce, media, social media trends, and the Strategist
• Track record of working closely and effectively with editorial teams
• Proven track record of growing either an Instagram or Tiktok account
• Strong proficiency in the following distribution channels: traffic-driving social media platforms (FB, Tw, IG), social media content creation/ideation (IG reels and tikok a big plus)
• Detail-oriented with great project management skills, can prioritize tasks and projects independently based on importance and return
• Understanding of analytics tools (such as Parse.ly) and an ability to read reports, interpret data, and create or adjust strategies based on findings and opportunities
• Ability to work efficiently and collaboratively in a face-paced, high-growth environment; but be nimble and a great team player

Please note that our Recruiting Team will only contact you from @voxmedia.com email addresses, and we will never contact you via text message.

Jobcode: Reference SBJ-d97pkm-3-135-200-211-42 in your application.