Job Description
The Editorial team is at the core of everything New York Magazine does. Our team strikes the perfect balance of content that's smart and funny so that our readers know everything they need to know to navigate urban life and the fast-moving culture, whether that's politics, culture, food, shopping, or style trends.
Our platforms team is looking for a full-time social media editor to manage Curbed and Grub Street's off-platform accounts. Curbed is our city site, and covers the city's architecture, design, neighborhoods and characters, real estate and policy, power brokers and rabble-rousers, and is also part of the urgent national conversation about what cities can become in a time of rapid change. Grub Street is dedicated to New York's food and restaurant scene, and the people who help shape it.
This person will be a creative storyteller and self-starter, focused on acquiring new audiences for both verticals while actively engaging their respective loyal audiences. They will report to New York Magazine's platforms director, and work closely with both the Grub Street and Curbed vertical leads.
What you'll do:
• Create an off-platform strategy for both Curbed and Grub Street with the goal of establishing a unique voice for each brand and making their social accounts the liveliest and most engaging places for our audiences to encounter our work
• Build a content strategy that emphasizes originality and storytelling
• Package and translate our journalism to feel native to the platforms on which they are published and without sacrificing editorial voice and integrity
• Take initiative on planning social rollouts to amplify our most original and ambitious journalism
• Collaborate with the Curbed and Grub Street editorial teams to assist in crowdsourced reporting projects
• Communicate platform best practices back to the editorial teams and identify opportunities to develop social talent for our platforms
• Work closely with the engagement and analytics teams to t rack and analyze data to help inform platform strategy
• Be flexible to the demands of a newsroom schedule
What you'll bring:
• Prior experience growing an audience on social media
• Strong writing and editing skills, impeccable attention to detail, and an intolerance for errors
• Strong visual eye and an understanding of New York Magazine's tone and voice
• Proficiency in Adobe Suite
• Creativity and a passion for new storytelling formats
• Ability to concisely explain a complicated news story on social platforms
• Strong understanding of social media trends across platforms
• Strong familiarity with analytics
• A deep, pre-existing knowledge of New York City and its cultural scene
To apply, please submit the following items:
• A 280-character cover letter (DO NOT SEND a traditional cover letter)
• Your resume
• A list of the social accounts for a brand, media org., etc, that you currently manage (or examples of posts from when you did manage)
Jobcode: Reference SBJ-gkemy8-18-209-63-120-42 in your application.