Email Marketing Manager

Job Description

WHO WE ARE

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU'LL DO

The Email Marketing Manager is responsible for driving conversions to New York subscriptions and increasing engagement from current subscribers as well as key audience cohorts through email. This position reports to the Director of Consumer Revenue and will be part of our acquisition team focused on developing strategies and executing efforts to grow our subscription business.

As Email Marketing Manager, you'll work closely with the Consumer Revenue, Design, Product/Dev, and Analytics teams to optimize email campaigns, analyze performance, and manage the email calendar. Candidates should have experience in A/B testing, staging and deployment, and managing and refining automated campaigns. Additionally, together with the Consumer Revenue team you will participate in development and ongoing refinement of the email roadmap and play a significant role in execution of the roadmap.
• Develop high impact email campaigns to convert audiences into new subscribers in collaboration with Consumer Revenue stakeholders.
• E stablish messaging, targeting, flighting, testing, and the plan for measurement.
• Develop tests for monthly campaigns and automated email series.
• Monitor, track, and report on all marketing campaign performance (subscription conversions, conversion rates, open rates, CTR.).You will provide analyses of email campaigns and recommendations for enhancing their effectiveness.
• Produce and schedule email campaigns for deployment.

WHO YOU ARE
• 4-5 years experience managing robust email strategies, calendars, and testing schedules.
• Comfortable with reporting on results, specifically presenting on email performance and how campaigns are reaching monthly subscription goals.
• Proven experience using an email service provider.
• Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
• Strong organizational and project management skills and detail oriented.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU'LL WORK

This job is remote. We're dedicated to the health and wellbeing of all of our employees, and when we reopen, will require everyone who works from one of our offices to be fully-vaccinated against COVID-19. Employees with approved religious or medical exemptions may be subject to additional safety requirements, such as submitting to regular COVID-19 testing and/or wearing a face covering in our offices.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range

$70,000 — $85,000 USD

Jobcode: Reference SBJ-g3mwpq-13-58-112-1-42 in your application.