Video Strategist

Job Description

Video Strategist - UK

Role x You

The Video Strategist is responsible for distributing VICE video content across video-focused platforms like YouTube, Facebook, and Instagram, and reports into the Video Publishing Team.

You have a strong understanding of packaging, great copywriting skills, experience of working with the platforms, plus an innate understanding of what gets audiences excited on social platforms.

Role x Team

The Video Publishing team works closely with content creators, producers, designers and post production teams to generate engagement across properties, utilising data to ensure that VICE's content is released in innovative and effective ways across platforms. We are a nimble team of creative thinkers with a strong focus on operational efficiency and a passion for experimentation.

In the short term…
• You'll be managing departmental workflow, optimising processes around scheduling and publishing of videos across platforms.

But after 6 months in this role…
• You will collaborate on video programming strategies that build retentive audiences across platforms
• Use knowledge of online video consumption habits to publish videos and links in the most effective way, ensuring maximum reach and impact.

And after a year…
• You'll conceive of and execute experiments across social platforms to generate video publishing best practices.
• You will regularly deliver insights to VICE's production teams which helps improve the performance of their films.

Responsibilities:
• Distributing and optimising performance of VICE content across video-focused platforms like YouTube, Facebook, and Instagram.
• Overseeing asset creation of optimised, re-versioned assets for different social platforms.
• Creating high quality thumbnails, titles, copy, gifs, and AP other creative assets to drive growth across all social platforms.
• Curation of playlists and community management on YouTube.
• Utilising insights in order to generate recommendations for optimising the quality of video productions.
• Implementing strategies which achieve audience and revenue growth.

You have these:
• 1+ years of experience online writing/editing/curating/APing on the web
• Strong knowledge of Facebook, Instagram, Snapchat, YouTube, TikTok and Twitter
• Deep understanding of how titling and thumbnails can affect a video's performance
• Enthusiasm for experimenting with content and programming strategy to optimise for key metrics
• Taste and cultural knowledge: You should have a strong interest in the arts and media
• Strong copywriting ability
• Photoshop skills

We'd love if you also had these:
• Premiere or video editing is a plus
• Experience running a YouTube channel is a major plus
• Familiarly with metadata and SEO best practices
• Innovative background, especially in regards to video, multimedia, visual and interactive media, and how these translate to engagement
• Strong administrative and operational skills
• Strong familiarity with VICE video content and our online presence across platforms

Working at VICE:

We want to find people who believe in our mission and goals and feel inspired to grow while they're here, rather than someone who checks the boxes but isn't invested. We encourage you to apply and show us what you've got.

VICE Media Group prioritizes the voices, ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don't just ''tolerate'' differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE.

Jobcode: Reference SBJ-d82w1x-3-139-97-157-42 in your application.