Vice Media Group
New York, NY
Freelance Director, Brand Strategy
ABOUT VICE MEDIA GROUP
VICE Media Group is the world's largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE's content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others.
Role x You
The Brand Strategy Director will function as the storyteller and strategy leader for VMG top tier accounts and proposals. Within the Vice Media Group sits publishers like Vice, Refinery29, and i-D. The team and role will work closely with editorial leads, audience insights, and research to develop in-depth knowledge of the audience behaviors and distinct brand voice for each publisher.
This is a 6 month maternity leave cover, supporting a west-coast based sales team. The Director, Brand Strategy drives strategic and communications development, and will be a key client-facing representative for the integrated marketing team and the strategy function. Focused on supporting our sales team dedicated to Auto, Entertainment, Telecom, and Gaming clients, the Brand Strategy Director will be the voice of Brand Strategy, leading narrative and category expertise for their dedicated sellers. They will provide their marketing strategy expertise during the client RFP process, building compelling category marketing materials to prospective client meeting presentations and pitch materials.. They will focus on driving a strong story for why brands should partner with VICE Media Group, weaving in cultural, editorial, and audience insights.
The Brand Strategy Director will report into the Group Strategy Director.
• Develops proposal strategy to guide top tier RFPs using insights that demonstrates how VMG can impact the client's marketing success.
• Briefs in creative on campaign strategy.
• Reviews creative work to ensure that all work is laddering up to strategy.
• Builds current and prospective client meeting decks and pitch materials and ultimately, owns the storytelling of the deck.
• Develops compelling presentations for consumer categories, keeping brands and VMG sellers on top of category trends and insights.
• Manages custom research activations alongside insights team.
• Client interaction during pre-sale whether it's through proactive client pitching, thought leadership forums, or presentations of large scale campaigns.
• Assigns and prioritizes Brand Strategy requests from their sales team
• Supports in reviewing, pressure testing and elevating the work of more junior strategy team members in order to prepare their work for clients.
The ideal Brand Strategy Director will bring 7 years + of experience of strategic planning and/or related strategic experience. They will exhibit strong analytic, storytelling and problem-solving skills and be adept at extracting and communicating meaningful insights from multiple sources of data. They have in-depth knowledge, passion and experience in the Gaming and Sports industries. They will have a track-record of delivering sound strategy, building presentations in Google slides and be a confident storyteller adept within a pitch scenario.They identify gaps in the marketplace, in culture, and in the category that a content partnership with VMG could solve. They are consummate partners across all internal teams who can guide clients in brand, business and cultural understanding.
***This job description is a general description of essential job functions. It is not
intended as an employment contract, nor is it intended to describe all duties someone in
this position may perform. All employees of Vice Media are expected to perform tasks
assigned by supervisory personnel, regardless of job title or routine job duties***
If you do not hear back from us within one month of applying then unfortunately your
application has been unsuccessful. Thank you once again for applying and we wish you
success in your future career.
VICE Media Group is the world’s largest independent youth media company. Launched in 1994,VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world.