Senior Manager, Brand Marketing

Job Description

Overview

Pluto TV is looking for a strategic marketer to help us plan, execute and analyze a variety of brand marketing initiatives for the leading Free TV service in the US.

The Senior Manager, Brand Marketing will oversee market and consumer research, strategic planning cycles, cross-marketing initiatives, and the brand marketing budget. The Senior Manager will work with a variety of partners across Pluto TV and ViacomCBS to drive marketing impact, including brand awareness, incremental user growth and engagement.

This role will report to the Vice President, Brand.

Responsibilities

This is a dynamic leadership role with a wide range of responsibilities, including:
• Brand Marketing Strategy: Set brand marketing objectives and an overall strategy for brand-driven growth, in partnership with Consumer Insights team, partner agencies and Brand team.
• Annual & Quarterly Planning: Lead key marketing planning cycles, working with brand, growth and content marketing teams to define goals and build tactical plans.
• Brand Marketing Campaigns: Support planning and execution of brand marketing campaigns.
• Cross-Marketing Planning: Lead planning and analysis of key cross-marketing initiatives across TV and Digital media, partnering with the central marketing team and other ViacomCBS business units to improve exposure for the Pluto TV brand.
• Budget Management: Own the brand marketing budget and translate strategies into detailed budget and resource plans, working closely with Finance to update forecasts and report actuals on a monthly basis.
• Critical Metric Tracking, Analysis & Reporting: In partnership with Consumer Insights and Business Intelligence and agency teams, lead a program of brand tracking, research and campaign analysis, reporting out achievements and performance. Own competitive analysis.
• Trade Marketing: Support trade marketing initiatives, working closely with the Communications team.

Basic Qualifications
• 5+ years of experience working in strategy at large corporations, with at least 3 years of experience focused on marketing strategy and operations.

Additional Qualifications
• Ace planner, with experience creating concise planning documents and presentations that align partners behind strategic marketing plans.
• Strategic thought-leader and storyteller, able to articulate clear goals, insights, plans and achievements to a senior exec audience, supported by data and analysis.
• Expertise in brand tracking, qual and quant research, creative testing, campaign analysis, and leading a roadmap of brand marketing.
• Detail oriented. Able to work efficiently and react quickly to change.
• Ability to work well with cross-functional teams.
• Trade marketing experience a plus.
• Entertainment marketing experience preferred!

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

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Jobcode: Reference SBJ-rjqzob-18-219-63-90-42 in your application.