Paid Social Media Manager

Job Description

Overview and Responsibilities

The Paid Social Media Manager will produce and support paid social and digital media advertising campaigns on key social/digital platforms including Facebook, Instagram, Twitter, YouTube, Google Search, and more for all marketing priorities across the MTV Entertainment Studios unit of ViacomCBS (MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Smithsonian Channel, Pop TV, and Logo).

The candidate will be comfortable in a fast-paced and collaborative environment and have experience in paid social media marketing and advertising. You have excellent communication, organizational, and creative problem-solving skills.

Responsibilities
• Develop and execute paid social campaigns on self-service advertising platforms including Google AdWords, YouTube, Facebook, Instagram, and Twitter, etc
• You're familiar and comfortable crafting, trafficking, and optimizing campaigns across multiple social networks and ad buying platforms
• Responsible for producing and presenting paid media recommendations and launching campaigns from the ground up, including new testing opportunities
• Organize and handle internal marketing support across various departments and platforms
• Ensure all branding opportunities with 3rd parties are on strategy without sacrificing brand integrity
• Monitor campaign spends and optimize media spends as necessary
• Build campaign wrap up reports, best pracitces documents, and other presentations as needed
• Oversee day-to-day budget, track spends, IO's, contracts, and payments
• Running the submission and delivery of creative requests for ads, emails, and display units
• Code and deploy email marketing campaigns as needed

Basic Qualifications
• Bachelor's degree, preferably in marketing or advertising
• 3-4 years of experience planning and executing paid marketing campaigns on various platforms
• Paid Social Media experience required
• 2+ years of experience executing paid advertising campaigns on key self-service platforms including, Facebook, Twitter, YouTube, Instagram, and Google AdWords
• Expertise in search-SEM marketing a requirement; basic understanding of all digital media fields

Additional Qualifications
• Experience executing paid advertising efforts to drive app installs, website conversions, etc (preferred but not required)
• Strong Excel skills and the ability to handle and analyze large sets of data
• Ability to balance multiple projects with ease and perform under pressure
• Detail-oriented, highly organized, and efficient time-management skills
• Comfortable working with ever-changing software on various platforms
• Basic Photoshop skills (preferred but not required)
• Love for comedy and pop culture
• Great sense of humor

Jobcode: Reference SBJ-rj6o2w-18-218-169-50-42 in your application.