Associate Manager, Campaign Activation

Job Description

Overview

ViacomCBS Branded Programming & Influence Marketing Activation is a market facing team focused on fueling the sale of influencer marketing and fulfilling revenue generating campaigns. The Activation team's primary focus is to interface directly with the digital ad sales team and their clients in the post-sale phase, functioning as externally-facing project managers and influencer marketing experts, with deep industry knowledge.

The Associate Manager of Activation supports senior team members in executing best-in-class campaigns that are industry-leading in creative quality and performance. The Associate Manager will also be responsible for supporting the Director with generating demand for ViacomCBS Influence with the goal of bolstering overall BP&I revenue. The ideal candidate is a proven expert in project and people management, creative storytelling, client service, with extensive fluency in the influence and social landscape.

Responsibilities

Support senior team members in the management of boost, unfiltered and premium influencer-marketing activations, specifically responsible for helping to effectively manage communication, trackers, budgets, compliance, timelines, and conflict resolution to ensure client satisfaction and campaign delivery.
• Support CAM lead throughout activation, providing direction to internal teams when tasked that enable them to remain on track with deliverables and aligned with client expectations.
• Support senior team members on the management of high-investment, high-profile campaigns
• Oversee overage requests tied to campaign budgets, calculating impact and subsequently identifying solutions that enable the program to meet margin goals.
• Collaborate with Creative team members throughout the scripting process to ensure ideas are brand and talent safe, subsequently attend the shoot, balancing client expectations with talent's expectations on-set, and translating real-time feedback to BP&I production and talent teams.
• Attend live shoots for Premium and Unfiltered campaigns - when necessary
• Help anticipate roadblocks, challenges and issues, elevating to the CAM lead and working together towards conflict resolution.
• Partner with Marketing Innovation on the execution of new and emerging products attached to influence campaigns, following the process established by the Director.
• Collect Talent's analytics after posts are live and send to Data team for each campaign they are on

Support the Sr. Manager and Director in the development of materials designed to generate demand for ViacomCBS Influence solutions, collaborating across Ad Sales, Digital IM, and Velocity teams to build and subsequently socialize opportunities.
• Assist in liaising across functions to develop proactive influencer-led marketing opportunities tied to ViacomCBS IP (tentpoles, programming, priority initiatives) as well as IP-agnostic events that enable marketers to capitalize on key consumer moments. Specifically responsible for working across functions to develop the package and materials including deliverables, talent, creative scope and budget breakdown.
• Develop case study materials such as one-sheets and general collateral that markets ViacomCBS influence capability, collaborating with internal teams (Media, Research, Talent/Creative) to shape the story, leading to a well-articulated value proposition and opportunity.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-gwe6nk-3-135-190-232-42 in your application.