Sr. Manager Digital Marketing

Job Description

Responsibilities
Overview:

Universal Pictures Home Entertainment (UPHE) is comprised of both digital and physical distribution businesses, overseeing the sales and operations for digital transactional film and television content including PVOD, PEST, EST, and VOD for Universal Pictures, Focus Features, Illumination, DreamWorks Animation, and independent studios, as well as physical DVD and Blu-Ray product sales in multiple international markets.

Responsibilities:

The Senior Manager of Digital Marketing will lead tactical planning and strategy of paid media campaigns that stimulate consumer awareness, increase purchase intent and, ultimately, deliver sales for Universal's various movies released in the home entertainment window including Blu-ray, DVD, electronic sell-through, and on-demand formats. Candidate must be able to provide critical oversight of program KPIs and help to identify areas of opportunity in planning and optimization of media programs.

The Senior Manager will be responsible for 25+ annual campaigns that stretch across all aspects of digital media, including display, search, mobile, social, programmatic, and more. In addition, this individual will help guide the associated ad creative and digital media research.

Media Plan Development & Execution:
• Extensive experience and proficiency in paid media coupled with a strong understanding of performance media, social, and programmatic buying.
• Advanced understanding of media measurement and reporting to help set objectives and identify optimizations.
• Exceptional presentation skills in both creating and presenting media plans, strategic process documents, and campaign results to key stakeholders and senior-level executives.
• Strong background in media agency management and collaboration to deliver against brand objectives. Develop strong working relationships with all agencies, internal departments, international counterparts, publishers, customers, external clients, and third-party vendors.
• Significant experience in how to plan and run paid media with differing objectives across the marketing funnel: brand awareness and consideration and performance.
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate the ROI.
• Responsible for the strategy, execution, performance, and reporting of the Display and Paid social campaigns (Facebook, Twitter, Google's Ad platforms, Amazon AAP and AMS, etc.).
• Experience and confidence working within a matrixed organization, building strong relationships, and driving appreciative alignment across departments.
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against tight timelines.
• Establish, track, and assure adherence to budgets, launch schedules, campaign and marketing objectives.

Digital Ad Creative Development:
• Work closely with the Creative department to guide the design of eye-catching digital ad creative that engages, excites, and drives action.
• Strong understanding of paid media ad creatives and UX to help guide the execution of creative best practices.
• Strengthen the campaign's overall creative vision and reinforce marketing objectives.
• Integrate interactive and social elements to take full advantage of the digital medium.

Budgets and Billing:
• Develop recommended media budgets based on digital and physical revenue goals.
• Support with managing department budgets, purchase orders, and handling vendor invoices.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the company.

Qualifications

Basic Qualifications:
• Bachelor's Degree in a related field; Marketing, Mathematics, or Economics a plus.
• 6-7+ years of digital media experience - client and/or agency side.

Eligibility Requirements:
• Must be willing to work in Universal City, CA.
• Must have unrestricted work authorization to work in the United States.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
• In select work settings or where jurisdictionally mandated, must submit an attestation disclosing your COVID-19 vaccination status and be fully vaccinated against COVID-19 or adhere to enhanced protocols.
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Desired Characteristics :
• Ability to prioritize, multi-task, and be very flexible in a fast-paced, changing environment.
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results.
• Solid understanding, interest, and experience with digital media, movies, television, and the convergence of entertainment and technology.
• Experience with Mobile and Video advertising in Paid Social and Display.
• Current knowledge of web/marketing tagging methodologies, tracking, DMPs, and programmatic platforms.
• Experience designing and measuring media- and audience-based tests in a variety of channels.
• Daily optimization and management of campaigns within individual DSPs and Platforms.
• Strong interpersonal communication skills (both oral and written) and analytical skills.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gwj5v2-3-22-61-246-42 in your application.