Digital Media Buyer - 1 Year Contact

Job Description

JOB OPPORTUNITY

DIGITAL MEDIA BUYER – 1 YEAR CONTRACT

Closing Date: July 7, 2022

The UMC team works in a hybrid, flexible environment with three days a week from our creative campus located in Liberty Village, Toronto and two days to work virtually.

Universal Music Canada is Canada's leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

W e are searching for creative, innovative and passionate people to join our team. If you love m usic and got excited just thinking about joining this amazing organization, we would love to meet you!

Reporting to the Associate Manager, Digital Media, the Digital Media Buyer is responsible for the implementation, daily management, and optimization of advertising campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance.

Responsibilities
• Ongoing management of day-to-day campaign deployment; ensuring quality control of how and where we showcase our artists.
• Leading all aspects of campaign execution: from specs, screenshots, delivery checks, optimizations, and revisions to media plans.
• Creating and testing new strategies to drive streaming and e-commerce objectives.
• Working with the e-commerce team to execute D2C campaigns, connect Shopify product catalogues, work through pixelling and conversion optimization setup in business managers, and evaluating sales results attributable to campaigns.
• Analyzing performance of campaigns to deduce creative best practices, assess emerging formats, and make recommendations for optimizations.
• Working with agency and digital partners to create briefs providing campaign direction while curating plans that deliver against UMC's goals.
• Scrutinizing financial commitments, ensuring that plan budgets are tracked accurately and invoicing issues are addressed in a timely manner.
• Identifying and onboarding new media partners to expand our capabilities across channels, platforms, and formats.
• Other projects as assigned. Duties and responsibilities may be amended from time to time in order to efficiently support company operations.

Requirements
• Relevant, demonstrable advertising experience in either a media agency or client side working for global brands (1+ years of experience).
• Experience with owning campaign execution across self-serve social ads managers and programmatic platforms (Facebook/Instagram. TikTok, Snapchat, Google Adwords , DV360, etc.)
• Experience in taking media results and translating them into insights to inform future campaigns and communicate to other UMC departments.
• Experience with e-commerce campaign setup and planning.

Desirable Qualities
• You are a strategic thinker who can
organize information into overarching trends.
• You are a motivated self-starter with the ability to problem solve independently and with confidence.
• You have a strong work ethic and can thrive in a busy working environment, managing various projects simultaneously.
• You have meticulous attention to detail.
• You have a positive attitude and the ability to flourish in a team environment and
open concept work space .

P lease apply before July 7 , 2022

Universal Music Canada is committed to equity, diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour , women, persons with disabilities, people who are 2SLGBTQIA+ , and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Jobcode: Reference SBJ-rv5q1w-3-146-221-204-42 in your application.