Coordinator, Audience Development

Job Description

UMG is looking for a Coordinator to join our Audience Development team, who will be dedicated to supporting UMG and our Label/Artist audience initiatives. They will contribute to the team's success by coordinating with various internal and external departments to help launch new and ongoing audience programs from fan acquisition to retention. They will also assist Label facing teams with production and operational support, allowing our artists to connect and engage with their fans in meaningful ways.

Ideal candidates are highly organized, detail-oriented, proactive, can thrive in a fast-paced environment, and can juggle the coordination of information for many different cross-functional teams.

How you'll CREATE:
• Support day-to-day operations and planning across UMG's Audience Development team
• Assist with developing new audience growth strategies and tactics for driving long-term fan engagement, retention and lifetime value
• Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
• Support lead generation & customer acquisition programs (e.g., early access, sweepstakes)
• Recommend and build new segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection
• Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV)
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy

Bring your VIBE:
• 1-2 years working in marketing or related fields (internship or assistant experience is OK)
• Excellent communication and interpersonal skills (verbal and written)
• Strong work ethic, highly motivated, upbeat personality, team player, no ego
• Tech-savvy, strong computer/internet/research skills
• Passionate about music and a solid understanding of fandom
• Strong critical thinking skills
• Ability to multitask and prioritize under tight schedules while maintaining production of high-quality work
• Self-accountability to follow through with proper consistent updates to stakeholders
• Strong attention to detail
• Understanding and working knowledge of analytics and reporting.
• A plus, but not required:
• Experience in the entertainment industry
• CRM/Email marketing experience
• Understanding of UX principles and consumer behavior
• Project management experience
• Experience with Shopify
• Photoshop skills

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan with company matching
• Flexible Paid Time Off plus Paid Holidays, 2 week ''Winter Break'' & Wellness Fridays (year-round)
• Medical, Dental and Vision Insurance
• Student Loan Repayment Assistance & Tuition Reimbursement (after 12 months of service)
• Robust Employee Assistance Program (for you and your loved ones
• Annual Well-Being Allowance which includes Fitness, Travel, Home Enhancements, Nutrition, and Spa Treatment Reimbursements

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Jobcode: Reference SBJ-dye380-3-137-161-222-42 in your application.