Manager, Marketing Solutions, Development

Job Description

Manager, Marketing Solutions, Development (Temporary)

The Job

The Manager of Marketing Solutions – Development, News is a member of the pre-sale integrated marketing group focused on the development of strategic cross-platform ad and product solutions and sales marketing collateral that inspires and drives demand for the entire WarnerMedia News division including CNN, CNN Business and HLN. This is a temporary position.

The Manager of Marketing Solutions – Development, News will work directly with Account Executives and their VPs on client-specific requests to create original, industry-leading pitch presentations that deliver on clients' business objectives/priorities. This person will be responsible for leading the development of revenue-driving marketing campaigns and programs, helping WarnerMedia push the boundaries of what's possible in today's evolving world of media. The Manager will report into a Senior Director and will also work directly with VPs and SVPs of Sales, Marketing and Research, as needed.

For more information about the CP News team, check out: news.warnermediamarketing.com

The Daily
• The News Solutions Manager will work directly with Account Executives as well as senior sales leaders to develop linear, digital and cross-platform custom marketing solutions for RFP responses, proactive pitches and key meetings. Their role will be to quarterback the strategy and development of each pitch, coming to the table with insights and ideas to shape the overall direction and development of the narrative. He/she may be assigned ad categories.
• He/she will be responsible for crafting clear, concise, best-in-class proposals that leverage data, insights, and custom ad solutions to position the News brands' content and platforms to deliver on clients' marketing objectives
• He/she should be well-versed in translating client objectives into creative solutions and should always look to push the envelope.
• He/she will lead brainstorms and meetings, adding value by bringing new ideas to the table, asking questions and pushing innovation throughout the marketing process from brainstorm and approvals to overall proposal writing and pitching to clients. He/she will partner with sales to ensure delivery of best-in-class work.
• He/she will develop sales marketing collateral such as: new opportunity decks, category decks, content packaging, ad product positioning, case studies, etc. as needed -- playing an active role from beginning to end.
• On a daily basis, he/she will work closely with counterparts within the organization including, but not limited to: brand studio, sales, research, activation, design, to gather information, approvals, mocks and details in order to build strategic presentations.
• He/she may support Director/Sr. Director and other senior leaders with additional requests as needed.

The Essentials
• Minimum 4-6 years media or integrated marketing experience at a media company, agency or brand with an emphasis on custom marketing solutions. Strong digital background a MUST.
• Love the pitch process and ideating; love developing narratives to support a concept; excited by the prospect of solving a brand's marketing needs
• Exceptional storytelling and communication skills and keen understanding of how to craft and evolve narratives.
• Proven ability to manage multiple projects and priorities independently while communicating and collaborating effectively with a variety of stakeholders.
• Expertise in digital with strong understanding of video, social, OTT, and emerging formats. Informed perspective on the overall media landscape, trends, consumption habits, and challenges. Knowledge of TV landscape/capabilities a plus.
• Detail-oriented, organized and extremely creative; creative problem solver
• Expertise in PowerPoint, strong understanding of Keynote and other Microsoft Office or presentation products.
• Strong aesthetic / design ability a huge plus.
• Intrinsic curiosity and interest in the News marketplace and cross-screen media consumption.
• Ability to quickly learn and adopt to internal tracking systems and procedures.
• Upbeat, can-do, proactive attitude, with calm under pressure and a sense of humor.
• Driven to create and innovate!

Jobcode: Reference SBJ-g4x47z-18-219-63-90-42 in your application.