Senior Creative Director, Gaming Marketing

Job Description

TRAILER PARK GROUP

Trailer Park Group is a full-service agency specializing in content creation and entertainment marketing. By combining a storytelling expertise with large-scale production resources, Trailer Park is uniquely positioned to make, market and distribute content for its diverse client portfolio of major brands and top entertainment studios. With content creation at the center, we support our clients with strategy, creative and the latest in digital services.

GENERAL SUMMARY

We are looking for a Senior Creative Director to lead our client engagements within Gaming. Candidates should have a minimum of 10-12 years of experience with 5 years or more in the Gaming industry.
Our ideal candidate lives and breathes Gaming culture and has a passion for creating breakthrough integrated campaigns that builds brands & IP, activates natively across each media touchpoint, and electrifies audiences. This role demands an entrepreneurial spirit, self-starting mentality and insatiable desire to pitch and win business. If this sounds like you, keep reading.

RESPONSIBILITIES:
• Partner with the VP, Gaming Marketing, to pitch, win, and execute Gaming projects & campaigns in partnership with other creative & production divisions within Trailer Park Group
• Lead integrated campaigns from briefing through launch, serving as creative owner, thought leader and partner to creative colleagues as needed
• Partner with creative production teams from AV, Design, Social / Digital, and Experience to execute gaming specific project work
• Partner with Game Capture team for all custom trailer work  

QUALIFICATIONS AND EXPERIENCE:
• 10-12 years' experience, with 5 years or more in the Gaming Industry
• Bachelor's degree or equivalent experience in a related field.
• Ability to conceptualize integrated campaign ideas that execute natively across channels
• Experience partnering with editorial teams on video projects of all kinds
• Directed game capture teams for single-player and multiplayer trailers
• Partnered with design teams on title key art, branding and identity systems
• Led GTM campaigns for AAA titles
• An understanding of the Gaming creator / influencer landscape and has activated an earned media or content creator campaign or execution
• Experience with Social & Digital campaigns or campaign extensions
• A strong visual eye and an understanding of branding systems for the category
• Strong leadership and teamwork skills, the ability to work with creative leads and mentor other creatives, as well as the confidence and skill to communicate your ideas clearly across various mediums.
• Ability to give and receive feedback to stakeholders from other creative production departments.
• Ability to be successful in working on multiple projects at once.
• A can-do, entrepreneurial attitude and a lack of ego are essential to our way of working.
• Must have an authentic passion for the Gaming category and be willing to go above and beyond to grow our Gaming business.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Jobcode: Reference SBJ-gq8z3x-3-16-83-150-42 in your application.