Manager, Digital Planning & Strategy

Job Description

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The primary functions of this role are to support the Sales Team, both pre & post sale, and manage multiple accounts. This position will require attention to detail, strong analytical and organizational skills and experience handling large accounts. This role will work closely with our Brand Management Team, Agency Clients, Marketing, Programmatic, and Ad Operations Team on all responsibilities listed below.

WHAT THIS ROLE WILL DO

Pre-Sale
• Respond to RFP Requests from National and Local Sales.
• Participate in initial kick-off call and strategize with Seller and Marketing.
• Create cohesive and comprehensive media plan(s), looping in any necessary departments.
• Provide Seller with any additional materials such as audience descriptions or specs.
• Review all Insertion Orders before sending to Senior Management.

Post-Sale (External)
• Collect all digital assets from agency/client.
• Confirm launch and send screenshots within 48 hours of launch.
• Monitor campaign throughout flight and work with necessary teams to implement any optimizations needed to deliver in full.
• Communicate any necessary optimizations to client.
• Manage any plan revisions, IO revisions, and creative swaps.
• Work with proper teams to set up reporting cadence.
• Send Delivery Reports to client as frequently as determined.
• Send Post Campaign recap to Seller and Finance within 72 hours of campaign ending.
• Develop wrap deck with insights and future recommendations.
Other
• Attend client meetings with Sellers.
• Work on ad hoc projects with directions from Manager

WHAT THIS PERSON WILL BRING
• Bachelor's degree required
• 2+ years of digital experience in media planning or client service role
• Two years of project media related projects
• Experienced in digital media tools (Atlas, Doubleclick, DFP, comScore, etc.)
• Solution-oriented and strong analytical skills
• Programmatic understanding/experience a plus

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-gq8b56-3-16-81-94-42 in your application.