CRM Associate Manager

Job Description

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

THE TEAM
On the CRM team, it is our mission to strengthen the relationship we have with our fans by providing an exceptional experience, which requires delivering the right message, to the right fan, at the right time, through the right channel. To do this, we dig deep to understand our fans so we can personalize their experiences and drive engagement and ticket sales.

THE ROLE

Live Nation is looking for an Associate Manager of CRM to help manage the operations and execution of Ticketmaster's multi-channel CRM campaigns, including email and push. We are seeking someone who is proactive, super-organized, has exceptional attention to detail, strong communication skills, data curious and thrives in a fast-paced environment. Key responsibilities include overseeing the execution of daily email and push campaigns, analyzing results and reporting key insights to stakeholders, and being the main point of contact for our client facing stakeholders.

WHAT THIS ROLE WILL DO
• Oversee the end-to-end execution of daily email and push marketing campaigns for Ticketmaster, including audience segmentation, audience builds, A/B testing, quality assurance and deployment in Salesforce Marketing Cloud (SFMC)
• Work closely with other marketing channels and creative team to manage campaigns and creative assets to implement omni-channel experiences
• Communicate with stakeholders' information about CRM owned campaigns
• Keep up with documentation of CRM owned campaigns
• Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics)

WHAT THIS PERSON WILL BRING
• Hold a Bachelor's Degree
• 2-3 years digital marketing experience
• Comfortable working with an enterprise level Email Service Provider (ESP), preferably Salesforce Marketing Cloud (SFMC)
• Detail oriented with strong organizational, project management and analytical skills
• Ability to work in a fast-paced environment, multi-task and take direction from multiple sources, and adapt to shifting priorities and timelines
• Strong communication skills and ability to work collaboratively with cross functional partners on tech, product, creative and client teams
• Technical aptitude as well as an ability to think creatively
• Meet deadlines and complete projects in a timely matter
• Have a can-do attitude and willingness to jump in and assist team members and managers where needed

Bonus Experience:
• Working knowledge of HTML programming and HTML editors
• Experience with Google Analytics
• Knowledge and experience with SMS campaigns
• Passion for live events

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

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Jobcode: Reference SBJ-rb806e-3-141-100-120-42 in your application.