Creative Director

Job Description

THE TEAM

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

This is an excellent opportunity for a Creative Director to join the North America Marketing leadership team. In this role, you'll take the lead in developing breakthrough creative ideas to support brand and product marketing initiatives, develop new social media strategy and content plan, and oversee community management across social channels. You will play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan-facing communication with consistent tone of voice for the brand. You will have a passion for creative development, design, and extensive experience with social media both organic as well as paid social campaigns. As the Head of Creative, you will provide direct management of the Social, Creative and Community Management and be responsible for generating content across all marketing and media channels.

We're looking for an energetic and dynamic thinker and motivator who has a strong mix of creative and marketing acumen. You'll bring high level thought leadership and storytelling skills that combines commercial goals and assets with what's happening in sports, music, and popular culture to solve brand's business challenges in collaboration with the larger Marketing team and Marketplace Org.

You will lead a team of Creative designers, social and community managers and work closely with the rest of the Marketing team, internal stakeholders, and senior leaders.

WHAT YOU WILL BE DOING
• Creative lead for content strategy and execution across all marketing channels for Ticketmaster across North America.
• Hands on creative concepting, asset development, and creative process management across Web, App, Social, and all Marketing collateral.
• Ownership of creative message, fan engagement and asset production across brand marketing, product marketing, and category marketing campaigns
• Present and facilitate strategic design discussions to senior executives and build strong connections with marketing leaders and other design leads in the organization to ensure the Creative team can support stakeholders effectively
• Design new social media strategy including influencer strategy and community management with support from agency
• Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
• Support creative needs of the larger Ticketmaster organization including Concerts and Client Marketing
• Develop career growth plans, identify, and facilitate new areas of growth and training opportunities for the design team to support ongoing learning.
• Curate creative best practices and elevate creative excellence
• Develop processes and identify opportunities for improvements that drive quality and efficiency to help designers accomplish more.
• Direct the production of creative outputs in-house or in collaboration with external agencies
• Work with external agencies to develop creative concepts including management of budget to ensure effective roll out of campaigns

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 10+ years of experience as a Designer at an agency or marketing department
• 5+ years of experience as a Design Lead/Manager.
• A degree in an Art discipline is preferred.
• A portfolio of personal and team design work including design process and business success.
• Experience building and leading medium-sized teams.
• Experience leading highly visible design projects with a high number of stakeholders involved.
• Strong creative vision with commercial/business acumen
• Proven success developing and pitching impactful and effective creative concepts
• Depth of experience across:
• Creative direction
• Client facing presentations at a senior level – the ability to articulate what makes effective and impactful work and how it meets brand objectives
• Social Media Strategy and Content Execution
• Community Management
• Project management
• Knowledge of and passion for sports, music and/or popular culture, marketing trends, tech and digital/social media
• Understanding of the creation of integrated campaigns across all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)

YOU (BEHAVIORAL SKILLS)

The ideal candidate is a high-energy, strategic, and highly creative individual, possessing a strong sense of urgency with a track record of success. Ability to think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details.
• Imaginative. Brave. Resilient
• Strong team management skills and cross functional collaboration
• Dynamic and inspirational; can maximize the talent of the team
• Enthusiastic, confident, and able to communicate at all levels
• Strong storytelling and creative skills
• Ability to work effectively as part of a team
• Good time management skills with an ability to plan and prioritise competing work demands
• Excellent verbal and verbal communications skills
• Demonstrate creativity and innovation in a business context relevant to the role
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

NYC

#LI-VL1 #LI-Hybrid #LI-Remote

Jobcode: Reference SBJ-rzq44n-3-133-147-252-42 in your application.