Digital Content Specialist

Job Description

SUMMARY OF POSITION: Create, prepare, and publish digital marketing content for The CW Network and CW Seed. This includes editorial and design work for social media, digital affiliates, distribution partners and promotional partners, websites, and apps. Develop innovative digital marketing experiences and drive engagement to grow audiences across all social and digital platforms.

JOB RESPONSIBILITIES:
• Create social content, including concept creation and copywriting for all assigned shows.
• Maintain and publish editorial content on digital and social platforms, ensuring the most accurate and timely information and art is being used
• Manage content calendar and social presence for assigned shows on social media platforms such as Instagram, Facebook, Twitter, TikTok, etc.
• Work collaboratively with internal and external teams to execute creative concepts and marketing strategies.
• Create and distribute social marketing assets for various departments, partners, and talent.
• Assist with any talent and producer needs to advise on social media best practices.
• Assist at marketing shoots, at events, and on-set to capture social content.
• Identify new digital marketing trends and apply to current day-to-day execution.
• Assist in development of digital marketing plans and present to larger internal groups, executives, etc.
• Track performance for social engagement; analyze and generate reports for internal distribution to ensure business objectives are being met.

JOB QUALIFICATION STANDARDS

Work Experience
• Minimum 2-3 years experience in performing in a same or similar capacity as the job duties listed above
• Previous entertainment industry experience required
• Prior experience in social media and digital marketing

Education, Professional Training, Technical Training or Certification
• BA/BS degree in related field required

Knowledge/Skills
• Must be able to provide samples of their work
• Knowledge of advertising and promotional terminology and procedures, including, but not limited to, artwork (image formats, graphics, logos, etc.), new technology (online strategies, web sites, digital asset management, etc.) and written (synopses, log lines, running orders, fact sheets, etc.) material
• Proficiency with Adobe Photoshop, Illustrator, After Effects, and Premiere
• Computer literate, Microsoft Windows, Mac OSX, Outlook or Entourage, Word, Excel, PowerPoint
• Must have good understanding of social media, audience community, trends, etc.
• Must have copywriting skills and experience in optimizing for social
• Passionate and knowledgeable about marketing
Other Requirements
• Must have knowledge and understanding of building and maintaining strong professional relationships
• Must be team focused, upbeat and collaborative
• Must have the ability to pay close attention to detail and understand written and oral instructions
• Must be able to work in extremely fast-paced environment
• Must be able to handle multiple tasks simultaneously
• Must have excellent communication skills
• Must be able to manage heavy workload and successfully see projects/tasks through to completion
• Must be detail-oriented and maintain confidentiality
• Must be able to work under strict time constraints
• Must be able to resolve conflicts within the scope of responsibility
• Must be able to work overtime when needed

Jobcode: Reference SBJ-roxjqp-3-133-131-168-42 in your application.