Sales Account Executive - NBC

Job Description

Responsibilities
T20/NBC7 San Diego is looking for a Sales Account Executive who will be primarily responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station's multi-platform properties. The ability to work at the local level with clients of all levels of business is paramount, from large cap, medium and small businesses, in addition to exploring unique paths to procure business. The Sales Account Executive will be expected to meet quarterly and annual targets by servicing, negotiating and growing revenue through a list of agency business. Identifying and prospecting new businesses at a high level of entry. This includes communication with the C-suite executive level and top leadership at both the corporation and advertising agency sectors. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation's marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms.
• Develop and generate new business for multiple platforms, while increasing revenue from existing clients
• Seek out new clients by monitoring other media in the marketplace
• Acquire new business by making cold calls
• Prepare and present comprehensive customized sales presentations, including non-traditional advertising campaigns, to clients
• Responsible for selling cross-platform marketing products
• Establish and maintain positive business relationships with local clients and agencies
• Ability to entertain clients/prospects during non business hours including weeknights and weekends
• Utilize current research programs and marketing materials to support sales proposals
• Regularly analyze and review sales development revenue progress with sales management
• Responsible for utilizing sales and research systems to include: Nielsen/Rentrak, Wide Orbit, CMR, Polk Automotive research
• Actively participate and attend community and civic events

Qualifications/Requirements
• Bachelor's degree
• Minimum of 2 years of previous advertising experience
• Strong communication skills, both oral and written
• Proficient knowledge of Microsoft Office with emphasis in Excel, PowerPoint and Word applications
• Willingness to travel and work overtime, and on weekends with short notice
• Must be willing to work in San Diego
• Must have a valid driver's license

Desired Characteristics
• 3 years of previous broadcast/radio/print advertising experience, TV preferred
• Bilingual (English and Spanish)
• Working knowledge of Nielsen audience data
• Experienced Business Development background
• Internet & Digital Media sales and advertising experience preferred
• Goal oriented, results driven professional
• Able to handle multiple accounts and responsibilities while developing new business
• Displays a positive work ethic
• Ability to generate new and creative ideas
• Solution oriented and a problem solver
• High degree of integrity and professionalism

Jobcode: Reference SBJ-d811qq-18-218-254-122-42 in your application.