Sr. Marketing Producer

Job Description

The Sr. Marketing Producer works with Marketing Director to execute brand development and strategic planning to maximize market share and improve the organization's competitive position and its penetration of target markets for WFAA products and brands.

Responsibilities:
• Creates strategic marketing campaigns that are aligned with the WFAA Brand- 30%
• Collaborates with internal departments (such as news) to ensure brand alignment with content- 20%
• Maintains writing, producing, designing, sound and video editing skills with new technology- 15%
• Conceptualize, Develop, Execute, Deploy Marketing assets for WFAA brands and products- 15% Generate new business and sales solutions for key clients that in line with the WFAA brand- 10%
• Identify and recommend external marketing, social platforms, and digital opportunities- 10%

Job Requirements:

Requirements:
• BA or equivalent
• Minimum 3-5 years of experience in marketing
• Stellar knowledge in professional HD/4K videography equipment, including DSLRs & high-end cinema cameras - creative lighting techniques, audio mixing and motion graphic design.
• Skilled editor with Adobe Premier Pro.
• Proficient in Adobe Creative Suite, specifically, Illustrator, Photoshop, and After Effects.
• MS Office: Word, Excel, PowerPoint, Outlook & iWork: Pages, Numbers, & Keynote.
• Ability to work under pressure
• Excellent communication and interpersonal skills
• Ability to utilize data research to make tough and strategic decisions
• Ability to interact productively and positively with fellow employees
• Ability to manage multiple activities and prioritize deadlines
• Ability to collaborate with internal personnel and external partners and apply strategic thinking
• Ability to identify clear priorities and meet departmental, company and corporate goals
• Work continually toward self-development.
• Recommend external marketing opportunities to sample to new audiences.
• Ability to pitch and present concepts and campaigns to key clients Ability to write, shoot, edit and produce quality content
• Recommend equipment and hardware purchases for Marketing Department
• Performs other duties as directed by Marketing Director
• Attends offsite company functions when appropriate/necessary
• Travel: Rarely: less than 10%
• Work Environment Set: Office: normally performed in a typical interior/office environment
• Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including PREMION, TEGNA's OTT advertising service. For more information, visit

www.TEGNA.com

Jobcode: Reference SBJ-gxb9jz-216-73-216-48-42 in your application.