PR Manager - Advertising

Job Description

Technicolor Creative Studios is a global creative technology and entertainment company driven by one purpose: The realization of ambitious and extraordinary ideas. We inspire creative companies across the world to produce their most iconic work. Our award-winning teams of artists and technologists' partner with the creative community across film, television, animation, gaming, brand experience and advertising to bring the universal art of storytelling to audiences everywhere.

Technicolor Creative Studios provides World Class production expertise in Film, Episodic, Gaming, Advertising and Experiential Marketing.
Our iconic portfolio of brands includes MPC, Mikros Animation, Technicolor Games and The Mill.

The Role:

This role will be a hybrid position based out of London and will manage publicity for the Technicolor Creative Studio's Advertising division, responsible for VFX, Creative Production and Experiential Technology studio, The Mill brand globally.

The applicant will be responsible for strategizing, executing, and distributing publicity campaigns around the launch of tentpole Advertising projects and news, working closely with the studio's clients and internal stakeholders.

They will play a significant role in communicating with producers, talent, marketing representatives, brand and creative agency partners during production up to and beyond launch, in addition to reporters globally.

The candidate will also be responsible for identifying and placing thought leadership opportunities, both via earned and paid media.

The ideal candidate will have strong pre-existing relationships across the advertising and creative media landscape, with a successful history of securing coverage within top-tier advertising and marketing trades.

Key responsibilities:
• Working with the Director of Communications to build a strategic calendar of communications across The Mill's global studios, leveraging trends, cultural moments and key tentpole events throughout the calendar year 

• Liaising with internal stakeholders and clients on the messaging and communications for the launch of major brand campaigns (including TV spots and interactive branded experiences)
• Writing and distributing press releases about projects launches and creative talent news 

• Pitching thought leadership ideas to a range of media stakeholders 

• Ghostwriting thought leadership articles and quotes on behalf of senior staff members 

• Seeking out paid media and editorial opportunities
• Building and maintaining relationships with reporters in the advertising, marketing, creative and technology space
• Monitoring media sentiment, press coverage and campaign success metrics through Meltwater
• Collaborating with the larger publicity team across Technicolor Creative Studios 

• Collaborating with Digital Content team across Technicolor Creative Studios to amplify PR messaging and coverage across digital channels

Qualifications
• Degree or equivalent of 3+ years of experience in Advertising publicity + positive relationships with domestic/international journalists.
• Proven copy-writing ability
• Excellent written and verbal communications skills.
• Previous experience executing successful PR campaigns for advertising campaigns or brand experiences
• Previous experience building campaign launch strategies
• Ability to balance multiple projects in a fast-paced environment under short timelines.
• Experience within a global team and international media markets
• Self-starter who can demonstrate creative and critical thinking abilities and problem-solving skills.
• Deep knowledge and understanding of the industry trends and advertising /filmmaking/ creative landscape
• Experience within Visual Effects or Creative Technology a plus.

Jobcode: Reference SBJ-d9xoe4-18-218-184-214-42 in your application.