VP, Brand Creative & Marketing

Job Description

The Job

Warner Bros. Entertainment Inc. seeks a Vice President, Brand Creative & Marketing, TCM for the Executive KYAC department.
Keeper of the TCM brand, Champion of Creativity, Master of Marketing, Culture Whisperer, Fearless Leader of Multi-Discipline team.

The Daily
• Lead the full spectrum of creative marketing for TCM. Champion a new brand strategy and positioning for TCM and lead the development and execution of a total design rebrand. Supervise external agencies and vendors to ensure creative execution.
• Lead the development of key marketing partnerships to engage new audiences, drive cultural relevance and increase brand equity.
• Develop co-marketing strategies with TCM and HBOMax to help drive engagement of HBOMax and broaden the TCM audience within HBOMax.
• Lead the development of successful marketing initiatives to support, grow and enhance key TCM business initiatives including the TCM Film Festival, TCM Cruises, TCM Wine Club, etc.
• Work closely with the TCM franchise team to ensure new brand position is incorporated into core franchises, and collaborate with the franchise to team to develop ideas/concepts for new business opportunities.
• Create and implement strategic marketing process for brand and campaign development.
• Work with CMO and business development to develop new sponsorship strategies and sponsorship/branded content.
• Responsible for oversight of creative and marketing budgets.
• Collaborate with programming, content planning, talent, business development and production teams to develop innovate marketing plans and creative campaigns.
• Lead the development of a social-first, culture-forward, classic-inspired creative marketing philosophy.

The Essentials
• Strong background in creative – overseeing development and execution of 360 degree, multi-platform campaigns.
• Must excel at leading, managing and motivating creative teams.
• Must have expertise in developing social-first strategies and creative.
• Must be skilled in talent management.
• Passion for film – classic and modern and the intersection of the two.

Jobcode: Reference SBJ-d2366m-3-15-235-196-42 in your application.