Marketing Director

Job Description

Our mission is to delight, engage, and inspire you through real-life storytelling.
Who are we?
We are a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, with 700 million minutes watched each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade is built upon real data and an innovative approach to programming. We are changing the way the world watches, experiences, and engages with premium lifestyle content.
What are we looking for?
We are looking for passionate people who want to change the world through the art of storytelling. People that are driven to disrupt the status quo and not just looking for another job. We are seeking a Marketing Director to join our growing team!
The ideal candidate must have a background in partner marketing, consumer & B2B marketing and brand strategy with a keen sense for insights, strategy and campaign development. They will be responsible for leading the development and implementing marketing strategy and campaigns across the portfolio of Tastemade streaming networks (globally), Tastemade DTC platform and support sales marketing among others. This role will report directly to the Head of Marketing. This is an exciting opportunity to work in a growing marketing department at a fast paced media and entertainment company. Our Values:
• Tell a great story. Develop original and untold stories that inspire, excite, and delight. Great storytelling has the power to not only entertain but to shape culture.
• Embrace our world. Be globally-minded-value inclusivity and diversity, respect the richness of all cultures, and appreciate those who are different from yourself.
• Be constantly curious. Ask questions. Find answers. Always look for opportunities to learn and experience something new.
• Create community through experience. Treat every moment as an opportunity to create meaningful experiences to share. Shared moments build community.
• Own the Outcome. Think and act like an owner. You are entrusted to do what is best for Tastemade and for our community.
What you'll be doing:
• Lead the development of partner, consumer, brand and B2B marketing strategy and campaigns from planning, strategy, to campaign development & execution.
• Lead coordination and communication for marketing projects: work with media agency and creative partners, coordinate assets, communicate cross-departmentally, and meet key project deadlines.
• Oversee creative development for campaigns, including asset toolkits, trailers, promos, sizzle reels, key art, social content etc., optimizing existing workflows and developing new ones.
• Manage marketing budgets for each project, track costs, ensure projects stay within budget, work with finance to set up and pay third party vendors.
• Develop and communicate presentations and project documents to align stakeholders and executives on project plans.
• Build presentations and post campaign reports for key projects, analyze key learnings and adapt best practices for future campaigns.
• Lead the development of performance tracking and analysis for partner marketing campaigns and drive optimization of partner marketing mix to improve return on investment
• Drive overall development and implementation of distribution marketing plans that align with audience growth targets
• Lead CRM strategy by deploying monthly emails to Tastemade subscribers, highlighting content premieres, recipes and more
• Liaise with the social team to leverage Tasteamde's marketing capabilities to drive growth and engagement in Tastemade TV and Tastemade+
• Work with the programming team to amplify premiere dates, stunts, and other programming tactics in generating partner support.
• Work closely with the finance team to evaluate and determine ROI for paid marketing campaigns with distribution partners.
• Solicit and develop third party marketing partnerships focused on driving engagement on Tastemade TV and Tastemade+.
• Run point on any marketing efforts and leveraging in exchange for partner support.
• Oversee growth of live tv and Tastemade+ efforts on web and social
• Manage consumer campaigns for new DTC platform launch, planning and execution, working with agency partner on media plans, creative and implementing campaigns.
• Develop a B2B marketing plan for sales initiatives, build out a yearly calendar and implement campaigns.
• Support efforts across Tastemade's DEI initiatives managing strategy, campaigns and cross functional coordination.
• Support Head of Marketing with brand related initiatives including brand campaigns, and brand study working with partner agency on scope of work, collecting materials to test, ensuring milestones are being met for each phase of the project. Work with research to pull internal data where needed.
• Work closely with our international teams to coordinate local and global campaigns.
• Manage a growing marketing support team to achieve department goals.
• Work on ad hoc projects with the Head of Marketing as needed.
What you'll bring:
• 7-10 years of partner marketing, consumer & B2B marketing, brand strategy and campaign management experience at an entertainment network/studio, or media company.
• Bachelor's degree in marketing or related field or relevant qualification and experience
• Experience running marketing campaign workflows, timeline development and asset management.
• Knowledge of domestic and international television landscape
• Experience launching global linear TV channels
• Experience with distribution licenses across linear TV, mobile, digital, OTT
• Ability to analyze data and apply it to strategy and tactical planning.
• Have a strong creative eye to push levels of creativity and keep campaigns on brand.
• Excel in managing timelines, and prioritize multiple overlapping projects/requests.
• Ability to own and take full responsibility for projects.
• Be a self-starter, identify challenges and develop action plans.
• Experience successfully managing a dynamic team.
• A strong passion for Food, Travel, Home & Design is a plus.
What Makes Us a Great Opportunity?
We prioritize an inclusive, People-first culture at Tastemade. From your first day, we strive to be a welcoming team that supports, nurtures and grows. We are also firm believers in ''walking the talk'' -- our employee-led workplace experience committees, DE&I groups, and wellness and philanthropic initiatives reflect much of our culture and build a sense of real community among our team. While working at Tastemade, you will collaborate with passionate, curious, and authentic peers, who are driven by our core values and equally enthusiastic about food, travel and home & design.
Total Rewards:
• Competitive salary
• Stock options
• Flexible vacation policy and paid company holidays
• Medical, Dental, Vision, LTD, Life EAP, and 401K benefits
• Apple iMac, MacBook or equivalent hardware
• Monthly wellness stipend to support your physical and mental health
• Monthly electronics allowance to partially offset cell phone and internet costs
• One-time home office equipment stipend
• Professional development by way of a feedback-driven culture, regular performance check-ins, and in-house mentorship and support programs
• Collab

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Jobcode: Reference SBJ-r1709y-3-133-147-87-42 in your application.