Marketing & Analytics Manager

Job Description

Our mission is to delight, engage, and inspire you through real-life storytelling.

Who are we?

We are a modern media company that engages a global audience of more than 300 million monthly viewers on all major digital, mobile, and streaming television platforms, streaming 700 billion views each month. We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design that we share with an engaged, passionate, and global community. Tastemade is built upon real data and an innovative approach to programming. We are changing the way the world watches, experiences, and engages with premium lifestyle content.

What are we looking for?

We are looking for passionate people who want to change the world through the art of storytelling. People that are driven to disrupt the status quo and not just looking for another job. We are seeking a Marketing & Analytics Manager t o join our growing team!

The ideal candidate must have a background in content, brand and B2B marketing with a keen sense for strategy, analytics and campaign development. They will be responsible for developing and implementing marketing campaigns across the portfolio of Tastemade streaming networks (globally), Tastemade DTC platforms including Tastemade Makers & Tastemade Experiences , an d support sales marketing among others. This role will report directly to the Marketing Director. This is an exciting opportunity to work in a growing marketing department at a fast paced media and entertainment company.
Our Values:
• Tell a great story. Develop original and untold stories that inspire, excite, and delight. Great storytelling has the power to not only entertain but to shape culture.
• Embrace our world. Be globally-minded-value inclusivity and diversity, respect the richness of all cultures, and appreciate those who are different from yourself.
• Be constantly curious. Ask questions. Find answers. Always look for opportunities to learn and experience something new.
• Create community through experience. Treat every moment as an opportunity to create meaningful experiences to share. Shared moments build community.
• Own the Outcome. Think and act like an owner. You are entrusted to do what is best for Tastemade and for our community.

What you'll be doing:
• Manage the development of content, brand, and B2B marketing campaigns from planning, strategy, to campaign development & execution.
• Provide insights on marketing campaign performance and return on investment
• Develop and maintain data and reporting processes with the Finance Team
• Interpret data from reporting dashboards and market research studies to understand customer behavior in order to make strategic recommendations
• Competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness
• Lead coordination and communication for marketing projects: work with media agency and creative partners, coordinate assets, communicate cross-departmentally, and meet key project deadlines.
• Oversee creative development for campaigns, including asset toolkits, trailers, promos, sizzle reels, key art, social content etc., optimizing existing workflows and developing new ones.
• Coordinate with Publicity to book and schedule unit photographers and manage photo selects for series.
• Develop creative briefs, provide notes and feedback to creative teams throughout the creative development process.
• Manage marketing budgets for each project, track costs, ensure projects stay within budget, work with finance to set up and pay third party vendors.
• Develop and communicate presentations and project documents to align stakeholders and executives on project plans.
• Build post campaign reports for key projects, analyze key learnings and adapt best practices for future campaigns.
• Work closely with our international teams to coordinate local and global campaigns.
• Manage the day to day efforts across Tastemade's DEI initiatives managing strategy, campaigns and cross functional coordination.
• Support with partner marketing campaign strategy, planning and execution
• Support Head of Marketing with brand related initiatives including brand campaigns, and brand study
• Manage consumer campaigns for new platform launches, planning and execution, working with agency partner on media plans, creative and implementing campaigns.
• Develop a B2B marketing plan for sales initiatives, build out a yearly calendar and implement campaigns.
• Work on ad hoc projects with the Marketing Director as needed.

What you'll bring:
• 5+ years of marketing strategy, content marketing and campaign management experience at an entertainment network/studio, or media company.
• Bachelor's degree in marketing or related field or relevant qualification and experience
• Experience running marketing campaign workflows, timeline development and asset management.
• Ability to analyze data and apply it to strategy and tactical planning.
• Have a strong creative eye to push levels of creativity and keep campaigns on brand.
• Excel in managing timelines, and prioritize multiple overlapping projects/requests.
• Ability to own and take full responsibility for projects.
• Be a self-starter, identify challenges and develop action plans.
• Ability to interact with all levels of stakeholders - at times, candidate will be main contact for executives, internal stakeholders, partners, and third-party agencies.
• A strong passion for Food, Travel, Home & Design is a plus.

What Makes Us a Great Opportunity?

We prioritize an inclusive, People-first culture at Tastemade. From your first day, we strive to be a welcoming team that supports, nurtures and grows . We are also firm believers in ''walking the talk'' -- o ur employee-led workplace experience committees, DE&I groups, and wellness and philanthropic initiatives reflect much of our culture and build a sense of real community among our team. While working at Tastemade, you will collaborate with passionate, curious, and authentic peers, who are driven by our core values and equally enthusiastic about food, travel and home & design.

Total Rewards:
• Competitive salary
• Stock options
• Competitive vacation policy and paid company holidays
• Medical Co-Part Insurance
• Apple iMac, MacBook Pro, or equivalent hardware
• Monthly wellness stipend to support your physical and mental health
• Monthly electronics allowance to partially offset cell phone and internet costs
• Professional development by way of a feedback-driven culture, regular performance check-ins, and in-house mentorship and support programs
• Collaborative, passionate, and fun colleagues!
*This is a remote job opportunity and can reside in the following registered states: CA, NY, NJ, CT, IL, TX, VA, DC, FL, OH, OR, GA, NE, MD and ME

Tastemade is committed to providing reasonable accommodations during our recruiting and interview process. If you require any assistance or need accommodations, please reach out to us at peopleops@tastemade.com

Your application and any materials you submit will be subject to our Privacy Policy

We're an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to race, color, gender, religion, national origin, ancestry, disability, age, sexual orientation, or any other characteristic protected by law.

Jobcode: Reference SBJ-gwmo4p-52-14-221-113-42 in your application.