Sr. Analyst, Content Insights

Job Description

Summary of Position

The Sr. Analyst of Content Insights at Starz will help create in-depth competitive tracking for the premium and SVOD landscape, producing meaningful insights and analysis for key internal stakeholders. This includes utilizing a mix of internal and third party resources to create and maintain key information that will be the foundation for competitive analyses and insights. Focused on content and viewership, they will help identify trends and opportunities to further engage Starz subscribers with our programming, including the impact of competition on our business and communicate ideas/findings to the manager and internal teams. The right fit for the team will be someone who has a strong passion for video content across platforms, is a critical thinker and problem solver, unafraid to ask questions. They will need to have a strong attention to detail, with the ability to be proactive and handle multiple projects and requests at once.

Reporting to the Executive Director of Content Insights, the Sr. Analyst of Content Insights will be responsible for tracking both US and international competitive consumption data including visualizations such as Tableau dashboards, and communicating actionable findings to key stakeholders across various departments (e.g. Programming, Acquisitions, Planning, Scheduling & Operations, and International). If you are someone who loves series and movies and wants to help drive decision-making by providing customer insights to key stakeholders and senior leadership, then this is a great role for you.

Responsibilities
• Monitor and provide competitive performance analysis, with a focus on the SVOD/AVOD landscape, including tracking of key development deals and premiere dates
• Work closely with the Content Insights team and colleagues in Insights & Analytics to serve as competitive landscape expert, and help guide key decisions for internal stakeholders
• Support the Content Insights team in execution of research projects including content analysis, data collection, and data-mapping/metadata management
• Ideate and implement the best ways to visualize data in support of team and dept. initiatives, such as inventory tracking and viewership analysis to use for insights
• Work closely with other members within the Insights & Analytics group, collaborating on projects to create a holistic understanding of the Starz subscriber and how they engage with competitive content
• Assist in ad-hoc requests and projects from key stakeholders in a timely fashion
• Stay informed of television, OTT, and research industry news, trends, and methodologies, sharing any notable updates with the CI team

Qualifications & Skills
• 3+ years of relevant experience in data analysis, data visualization, and/or data science specializing in Media/Entertainment, preferably at a network, studio, or agency
• Proficiency with database skills such as SQL and/or Snowflake
• Experience utilizing different ways to extrapolate data from various sources, e.g. web scraping
• Strong problem solving and critical thinking skills to apply to business questions and department initiatives, helping to uncover compelling insights and provide actionable recommendations
• High Proficiency skills with Microsoft Office, specifically PowerPoint and Excel (including Power Query)
• Strong communication and presentation skills to tell a story using data
• A collaborative and proactive workstyle, with the ability to adapt to shifting priorities and manage multiple projects; must have strong attention to detail, specifically for data quality and reporting
• Familiarity with third-party data and tools such as Nielsen, comScore, S&P Global, Ampere, etc.
• Passionate about research, television, and entertainment content
• B.A. or B.S. in relevant fields such as (but not limited to) Communications, Media, Business, Computer Science, Finance, or related field

About
Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Jobcode: Reference SBJ-ro9x03-3-141-0-61-42 in your application.