Sr. Analyst, Monetization

Job Description

Summary of Position

The Sr. Analyst, Monetization is a data-driven marketer/product analyst with proven digital experience to drive our monetization initiatives. You will be responsible for execution and optimization of promotional offers, longer term plans, bundles, tiers, and overall monetization framework. Customer segmentation, targeting, and maintenance of offer communications/flows will be an important part of this role. This person will help boost STARZ OTT acquisition and retention efforts, working closely with our storefront partners and product/engineering teams to plan out and maximize impact of promotions and subscription plans that we run. The role requires a passion for results, a commitment to action-oriented analysis, and an attitude that anything is possible. You will have experience with A/B testing and marketing experimentation. You will relentlessly innovate on behalf of customers, and actively participate in a strong culture of rapid experimentation, measurement, and iteration.

Responsibilities
• Build out broader monetization strategy and execution plan, across promotions/offers, subscription terms/tiers, bundles/partnerships, etc.

• Own the subscription plan and promotional offer roadmap; track and report against results; lead efforts to expand or launch offers as necessary to boost growth

• Develop innovative and profitable promotions / trial strategies including targeting, offers, flows, cadence and frequency

• Ensure pricing, offers, messaging and creative is effective and consistent (where applicable) across acquisition channels and partners

• Work with storefronts and partners to coordinate subscription plans, offer roadmap and promotions

• Partner closely with Legal, Finance, Insights & Analytics, Product, Engineering, and Marketing teams

• Devise, launch, test and optimize subscription plans, tiers, and offer campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels including email, push notifications, and in-app messages

• Monitor and analyze campaign results across all channels to understand the effectiveness of strategies and tactics for improving take rates and retention

• Execute against robust test and learn strategies that guide optimization of offer communications

• Collaborate with Product and UX teams to optimize all offer sign-up flows and communications

• Conduct market research to understand and syndicate promotional offers and pricing trends across the OTT space and where STARZ fits in relative to competition

• Keep a pulse on promotions limitations across app storefronts, and know the rules/guidelines inside and out

• Build and optimize monetization engines that maximize both take rate and effective rate across as many touch points as possible (including but not limited to funnel drop-off, conversion to paid, cancellation flows, renewals, etc.)

• Build and maintain tools that empower product/marketing teams to manage subscription plans, promotions, offers, and corresponding marketing assets

Qualifications & Skills
• 2+ years of experience in a marketing/promotions/product role preferably in a subscription business

• Excel at juggling multiple projects, staying organized and prioritizing deadlines

• Strong analytical skills and proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis in to insights and strategies

• Strong pricing/promotions experience

• Strong experience in engagement and retention marketing throughout different portions of the lifecycle

• Proven ability in synthesizing and interpreting data and customer insights into successful acquisition and reactivation campaigns

• Obsessed with positive customer experience, content/copywriting, and accuracy across all customer touch points

• Seasoned in managing timelines, delivery, dependencies, communication across teams

• Comfortable in a data-driven business environment and able to pivot readily based on real-time data

• Positive, people-oriented, and energetic attitude

• Strong creative sensibilities and an aptitude to always look at MarComm through the eyes of the customer

• Expert in copywriting and grammar

• Experience with pricing/promotions in multiple international regions preferred

• Proficiency in Marketing Automation software (ideally LeanPlum) preferred

• Multilingual preferred

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company's international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g638w0-3-145-151-141-42 in your application.