Manager, Media Operations & Traffic

Job Description

Summary of Position

The Manager, Media Operations & Traffic is responsible for assisting in the execution of national, local and trade media and promotion plans for Starz. In this role, the Manager will ensure that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to trafficking and will perform regular maintenance on all paid media campaigns. This role requires experience in managing multi-tactical media plans across all media channels (TV, Digital, OOH, Print, Audio) and a complete understanding of creative production workflow and needed ad specification requirements.

Responsibilities
• Manage communication and asset workflows across multiple campaigns simultaneously.

• Create and maintain spec documents across all channels (TV, Digital, OOH, Print, and Audio), with understanding of TV clearance/traffic and video ad specifications (dimensions, file sizing, rich media capabilities, tagging limitations)

• Provide creative recommendation for asset assignments to internal teams based on historic performance data

• Work with creative services to ensure media and creative are synergistically integrated into the campaigns

• Traffic assets and accurate media instructions to appropriate parties to ensure all campaigns are launched on time for Originals, Affiliate, and Brand efforts

• Act as point person for media agency of record and internal creative service teams about asset needs

• Manage all tune-in versioning needed for campaign implementation

• Work closely with external media buying agency(s) to ensure the media buys are efficiently executed

• Establish strong professional partnerships with the media sales and ad operation representatives

Responsibilities Cont.
• Participate in reporting meetings and engage within creative allocation and recommendation discussions

• Highly organized and strong interpersonal communications skills (written and presentation) will be required

• Strong aptitude towards numbers and analysis

• Team oriented and naturally competitive

• Must have a strong work ethic, integrity, and good business acumen

• Evening or weekend work sometimes required

Qualifications & Skills
• Bachelor's degree in Communications, Marketing or equivalent combination of education and experience

• Minimum of 3+ years of experience in the field of media (agency and/or client side)

• Preferred experience in media within the areas of broadcast TV and radio, cable TV, national and local print, out-of-home, and online

• Excellent verbal and written skills with the ability to read and interpret written information communications including the ability to write routine reports and correspondence

• Skilled in Microsoft Office, Word, Excel, including formulas, charts and graphs, and PowerPoint and general computer systems and applications

• Strong business math and analytics acumen required, including the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals; solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; and interpret a variety of instructions furnished in written, oral, diagram, or schedule form

• Ability to work in fast-paced environment and manage multiple projects

• Ability to identify issues and exercise initiative to resolve in a timely manner

Nice to Haves
• Experience in the cable and/or entertainment industry a plus.

About the Company

Business Unit Overview

Starz

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-dyoyx0-18-190-156-80-42 in your application.