Manager, International Media

Job Description

Summary of Position

The Manager, Media Strategy and Planning is responsible for assisting in the development and execution of international paid media plans for LIONSGATE+ (formerly StarzPlay), specifically ensuring that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to performing regular maintenance on all paid media and social campaigns. They will need to possess experience in managing multi-tactical media plans across all media channels (TV, Social, OOH, Print, Audio, Digital). This is a fast-paced, multi-faceted position that requires organization, communication, and creativity at a high level.

Responsibilities
• Assist in the development of media and paid social strategies for brand and program-specific campaigns in multiple international territories.

• Work closely with the internal media team and the external media buying agency(s) to ensure the media buys are efficiently executed.

• Partner with other international marketing departments (Brand, Data & Insights, Digital Marketing, etc) to enhance media planning development, assist in tracking plan progress, and building post-campaign reporting.

• Represent LIONSGATE+ in the development and maintenance of numerous media vendor relationships to provide support to both vendors and agencies in producing effective media executions.

• Partial project management needs that oversee the creative communication and documentation of media and social executions.

• Help optimize paid social campaigns across all platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest and Reddit) including review of audience segments, retargeting, sequential messaging, reach and frequency, and creative asset testing.

• Track the financial and contractual flow of media investments. Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and credits. Track data for key learnings and the development of future media and creative recommendations.

Qualifications & Skills
• Bachelor's degree in Communications, Marketing, or equivalent field.

• Minimum of 3+ years of solid experience in the field of media (agency and/or client side).

• Knowledgeable in offline and online media buying, with strong interest in social

• Experience in the streaming, cable, and/or entertainment industry a plus.

• Strong knowledge of PowerPoint and Excel (formulas, links, charts and graphs).

• Self-motivated and detail-oriented, with excellent time-management skills, strong interpersonal skills and the ability to function well in a collaborative, team oriented environment

• Must have a strong work ethic, integrity, and good business acumen.

• Interest in social media trends and emerging platforms/tactics

• Previous international business experience a plus.

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rv3v4n-18-118-145-114-42 in your application.