Manager, Digital Marketing Brand

Job Description

Summary of Position

The Manager, Digital Marketing Brand will manage the development and execution of high profile, integrated social media campaigns for STARZ brand and Take the Lead channels. The Manager will support the Director of Brand Social with project management, agency management, cross-functional planning, creative development, pop culture/event support, and overall platform strategy.

Responsibilities
• Work with our agency-of-record to build, maintain and execute monthly publishing calendars

• Project manage asset requests and deliveries through internal programs and external processes with agencies

• Provide creative and copy feedback on assets developed for brand and Take The Lead handles to ensure voice, tone and visual alignment

• Monitor social conversations, brand and Take The Lead handles, including light community management and publishing posts to remain timely

• Collaborate with show, corporate communications, media and brand teams on campaign support, including attendance at brainstorms, cross-functional meetings and weekly status calls

• Manage brand social contributions to marketing decks and presentations

• Assist with the management of marketing and Take The Lead events; providing agency direction, attending when needed to capture and post content.

• Manage brand finance, submitting vendor invoices for payments

• Route materials for review and approval through proper legal channels

• Support ad hoc projects, including talent relations

Qualifications & Skills
• Minimum of 3-5 years' experience at a network or major studio working on the creation and execution of integrated marketing campaigns

• Must be familiar with the creative development process and production process as a whole

• Proven success managing and providing support to high-level executive(s)

• Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines

• Display good judgment, tact and ability to maintain confidentiality

• Possess an understanding of how brand supports a large portfolio of titles a plus

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Business Unit Overview

STARZ

With the Company aligning its studio operations behind the growth of its streaming business, STARZ has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including STARZ original series and provocative documentaries, along with a broad catalogue of first-run movies, STARZ is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underrepresented audiences. Its focused brand, premium content and freedom from legacy relationships position STARZ at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, STARZ has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The company's international premium subscription service, LIONSGATE+, offers subscribers access to bold, curated storytelling around the world. LIONGATE+ has a footprint that extends across the globe and continues to expand its network of distribution partners. In addition to its LIONSGATE+ markets, it reaches audiences in the Middle East and North African region through STARZPLAY ARABIA and in South and Southeast Asia with Lionsgate Play. The proprietary and highly-rated STARZ app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

Compensation

$75,810 - $93,083

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-d9jzxk-3-144-113-197-42 in your application.