Executive Director, International Brand Marketing

Job Description

Summary of Position

The Starz Brand Marketing team leads brand strategy and internal & consumer-facing initiatives that drive brand awareness and engagement across all Starz properties and platforms.

The Executive Director, International Brand Marketing will be responsible for leading to high impact, creative brand campaigns across multiple territories, defining objectives and ensuring brand voice, look, and strategies are upheld across business initiatives. The role will work closely with cross-functional teams to optimize strategies and partnerships to meet brand and business objectives.

Responsibilities
• Lead strategic development of consumer marketing brand initiatives and campaigns across multiple territories
• Develop innovative & impactful marketing campaigns that effectively reach our target audiences, considering regional nuances and findings
• Implement and drive brand standards across the business, including developing internal programs and communications supporting the education of employees on brand & brand initiatives
• Translate brand strategies into campaign/project briefs that encourage and inform cross-functional collaboration
• Ensure brand and strategy alignment across brand deliverables (Video Promotions, Media Buys, Sizzle and Sales Reels, Digital Banners, OOH, Collateral/Premiums, etc.) on and off platform (upper and lower funnel, partner and affiliate, app and stores, etc.)
• Lead strategy and execution of consumer brand activations, working closely with cross-functional teams to build experiences that engage core consumers
• Work closely with content marketing teams to align on opportunities that amplify brand throughout series campaigns
• Partner with Human Resources and Diversity, Equity & Inclusion to contribute to internal and industry initiatives
• Facilitate a team environment, coaching the international brand team and working closely with others to cultivate collaboration
• Understand and decipher campaign results to optimize campaigns and equity post launch
• Support affiliate renewal efforts with necessary campaign assets in support of takedown efforts
• Oversee marketing budget including monthly/annual planning and reporting

Qualifications & Skills
• Bachelor's Degree in Business, Communications, Marketing or similar discipline preferred
• 8+ years' relevant experience in Brand/Marketing; or equivalent combination of education and experience
• Television/entertainment industry experience preferred within studio or agency setting
• International entertainment experience a must
• Experience with Product and/or Brand from launch through implementation
• Working knowledge of PowerPoint, Microsoft Word, Excel and Outlook
• Exceptional written and verbal communication skills, including ability to effectively present to all levels of the organization, including senior management
• Experience and understanding of agency process
• An eye for streamlining and marketing flow optimization without risking quality
• Leadership skills – ability to inspire, lead and develop several direct reports
• Strong interpersonal skills and ability to translate strategy/direction into execution
• Ability to engage with and lead a diverse range of partners
• Bilingual preferred

About Starz

STARZ (www.starz.com), a Lionsgate company, is a leading global media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. In 2018, STARZ launched its international premium streaming platform STARZPLAY, now LIONSGATE+, to provide subscribers access to bold, curated storytelling. LIONSGATE+, coupled with the STARZPLAY ARABIA joint venture in MENA and Lionsgate Play in South and Southeast Asia, has a footprint that extends across the globe. STARZ and LIONSGATE+ are available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies around the world. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7,500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-gwbe0n-18-191-5-239-42 in your application.