Director, Media Strategy & Planning

Job Description

Summary of Position

The Director, Media Strategy and Planning is responsible for leading the development of comprehensive media strategies for Starz that drive awareness, buzz, and tune-in for the original productions. This role is integrated, so a strong background in both digital and traditional media is preferred. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization, and communication at a high level.

Responsibilities
• Works with Senior Vice President and Vice President to manage the development of data-driven media campaigns, ensuring that all plans are strategically sound, have a clear point-of-view, and align with the overall marketing strategy.

• Assist with media budget investments across both short and long-term projects and upfront commitments.

• Serve as the liaison with the media research team on all measurement and attribution projects ensuring that learnings are applied wherever possible.

• Partner with other Starz disciplines (PR, Direct Response, Marketing, Research, Programming, Creative Services, and Distribution) to ensure media strategies that are consistent with overall business objectives.

• Oversee the communication and documentation of standard and non-traditional creative development and deliverable needs.

• Lead the day-to-day work flow across an internal paid media team and an external media agency, managing the overall campaign timelines.

• Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and credits.

• Represent Starz in the development and maintenance of numerous media vendor relationships in order to provide leadership and campaign support.

Qualifications & Skills
• Bachelor's degree in Communications, Marketing, or equivalent field required.

• Minimum of 10+ years of solid experience in the field of media (agency and/or client side).

• Minimum of 5+ years supervisory experience, including the ability to train and develop staff at various levels.

• Must have strong judicious, analytical and communications skills.

• Must have the ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences.

• Must have a strong work ethic, integrity and good business acumen.

• Must be able to work collaboratively with other members of the Judicious Marketing Group and the broader Marketing, Research, and Product teams.

• Must have the ability to manage multiple projects at once and be comfortable working in a fast paced environment.

• Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies.

• Strong digital experience (including social) with a deep understanding of how to use data and insights to inform the media planning process.

• A naturally competitive person who strives to generate winning strategies.

• Should be a strong negotiator and have proven track record in managing the financial and contractual flow of multi-million dollar media campaigns.

• An experienced, highly judicious marketer who has relevant industry experience within television and/or entertainment.

• This individual will need to possess a high level of strategy skill sets as well as have proven experience in building and managing multi-tactical media plans. They will need to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective.

About the Company

Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-r7zvzk-18-191-135-224-42 in your application.