Marketing Analyst, North Cone

Job Description

Marketing Analyst, North Cone

Role

The Consumer Marketing Analyst will support the NC Consumer Marketing Team execute the marketing plan approved for all Sony Pictures Entertainment Businesses focusing on Theatrical, HE and Networks in the Northern Cone Region (Colombia, Ecuador, Panama, Costa Rica, Guatemala, El Salvador, Dominican Republic & The Caribbean).

The Analyst will work directly with the NC Marketing Team providing support
on all consumer driven marketing strategies and tactics for SPE properties with a special focus in planning and executing above the line media campaigns to increase brand awareness and maxime digital opportunities.

Responsibility
• Support and help coordinate consumer campaigns from start to finish: media buy planning, targeting and segmentation, execution and reporting.
• Help with the campaign's creative processes in conjunction with internal teams and media agencies.
• Help create report decks on performance result that analyze patterns and drive campaign optimization.
• Collaborate actively with internal B2P, B2B, B2i, PR and Creative teams to drive information gathering and data analysis efforts to drive future enhancement of media plan, implement social content calendar and support revenue streams based on business strategy.
• Help track all social media activities in all existing platforms in (Latin America) with focus on Facebook, Instagram, Twitter, TikTok and YouTube.
• Help track NC Consumer Marketing Budget, create vendors, create PO's and follow up on invoices and payments
• Coordinate local inventories of premiums and POP Materials and logistics involving shipping and local events.

Education, Years of Experience, Specialized Knowledge or Skills Required
• Help coordinate outside creative vendors and agencies.
• English at an entry level, Portuguese is a plus.
• Intermediate communication skills in both oral and written.
• Strong attention to detail and organization.
• A team player and self-motivated.
• Ability to multitask and effectively function in an ever-changing business environment.
• Knowledge of digital media and platforms.
• Aware of the use of metrics, analytics and data to prepare Reports.
• Technology enthusiast and trend hunter.
• Microsoft Office Suite, Proficient in Excel, Power Point, PC/MAC capable, Adobe Photoshop a plus, Digital savvy.
• Bachelor's degree
• 1+ Experience in Marketing/Digital Agency/Media Agency/Entertainment Industry.

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COL - Bogota - Calle 79

Jobcode: Reference SBJ-rnj76m-3-128-78-41-42 in your application.