Director Strategic Analytics

Job Description

Director, Strategic Analytics

About the job

Sony Pictures Entertainment is looking for a strong executive to join our team as a Director, Strategic Analytics. As media consumption habits are rapidly changing and evolving, we are seeking to infuse audience understanding and insights throughout the value chain at SPE.

What will be your mission?

At Sony Pictures, our mission is to meet audiences where they are and connect them to the content they love and are looking for across our rich and diverse repertoire of movie and television IP.
Our team is responsible for leading strategic analytics that enable us to understand the changing consumer behaviors and preferences within the media landscape. We are building an inhouse capability we believe will enable SPE to maximize the sales and performance of our IP.

As such, this role supports all lines of business across SPE. You will be a key leader to deliver data-driven Audience Analytics to inform the key strategic decisions that arise throughout the Film and Series IP creation and distribution lifecycles, across multiple functional divisions (Marketing, Sales, Finance, Corporate, Operations, BI, etc.).

You will deliver against this responsibility through impactful and relevant ad hoc analyses, and through co-creation of new audience solutions and decision enhancing tools to support our business objectives and to empower our stakeholders. Partnering with the Data Science and Data Management team you will define, build and test use cases and Proof of Concept analytics to demonstrate the value and impact of audience insights. And for those analyses that deliver informed action against a recurring business question, you will evolve these Test Cases into stand-alone solutions and tools. You will define the way in which our analyses (ad hoc through stand-alone tool) communicate a clear and concise story, that culminates in a ''so what?'' of concrete, measurable impact and action.

You will seek to deeply understand the complex challenges we face across SPE as we look to connect our content with audiences via our clients. You will be responsible for building frameworks that enable SPE to be seen as industry leaders in defining new audience solutions for our partners.

You will define and guide initiatives that leverage our data assets at SPE to create best in class predictive models, consumer trends systems, recommendation engines and more – all geared toward building audience solutions, data products and insights that will predict audience preferences and behavior to drive engagement and consumption of our content across our partner base. To drive optimal commercial outcomes for SPE.

You will be reporting to the VP of Strategic Analysis & Tools.

Who are you?

You have a strong analytical background, and a demonstrated ability to summarize the complex into simple, cohesive, and digestible findings, stories and recommendations.

You have strong commercial experience and are versed in the different lines of business and business models that drive the studio revenues.

You leverage a range of analysis methodologies and models to answer business questions and can identify data inputs needed to power these analyses. You are comfortable navigating big data; curating, extracting, and connecting relevant data needed to deliver your analyses. You are curious with exploratory data analysis (EDA) and precise when scoping analysis projects that are relevant to answering the business question, challenge, or opportunity.

You are well versed in performing data analysis across 1st, 2nd and 3rd party data, digital media analysis, have experience designing A/B Tests, and develop simple, flexible and meaningful visualizations and interfaces where data is used to tell a story that drives actionable insights for our clients, partners, and SPE stakeholders. You drive and deliver re-iterations across analysis and you can translate insights into actions including developing and recommending audience segments for activation.

You drive Insights Stewardship at SPE by framing and organizing analyses in ways that anticipate follow-on questions and deep dives, but that also allow for easy interpretation. You deliver well-organized, clear, simple visualization techniques and distilled analytics and believe that this is critical in engaging business users and fostering a data driven culture.

You are comfortable working within two environments: in a fast-paced start-up-like environment and in a large and well-established distribution and marketing organization.

You thrive in a collaborative team environment and are comfortable driving project-based deliverables with internal stakeholder groups and with external partners. You dive into projects and quickly come up to speed to on existing processes to build, maintain & enhance tools we've created for our Distribution, Sales and Marketing colleagues. And you frame / re-frame resulting insights so that they remain relevant to these different internal audiences and their nuanced roles and responsibilities.

You are a translator; you know how to connect the dots and translate data into meaningful and impactful solutions that enhance decision making across SPE. You have a demonstrated ability to analyze large and diverse data sets and communicate findings with clear and compelling visualizations.

You appreciate working in a team who trailblaze new approaches, explore and ideate usage of new data, share our wins and learnings, value the importance of business application across our models and insights, and believe that the consumer is at the core of what we do. You are passionate about movies and TV series and want to surprise and delight audiences by connecting consumers to our content on whatever device they want to use to meet their viewing needs in that moment.

Qualifications:
• Demonstrated experience working with consumer-level data to define groups of individual consumers with propensity to engage, then serve offers matched to their preferences
• Demonstrated experience delivering impact-assessment and valuation models (ROI, Break-even, Scenario Planning, A/B testing, Closed-Loop reporting, Return on Ad Spend)
• Demonstrated experience in applied business statistics and predictive analytic techniques
• Demonstrated experience within entertainment or consumer packaged goods industry, collaborating with both internal and external sales and management teams
• Demonstrated desire and ability to self-learn and up-skill: must have a strong interest to learn and use new software which improves work efficiency and output
• Agile expertise to rapidly iterate at pace, bringing Decision Making Tools from Scope to Proof of Concept to Production to in-house training and implementation
• Ability to draw well-integrated conclusions and tell a cohesive story through models, presentations, and dashboards
• Enthusiasm and passion for following trends in media and entertainment
• Enthusiasm and passion for following trends in data analytics techniques and rapidly evolving analytical & visualization packages
• A minimum of 5 years' experience in user-level data analytics and solutioning
• Bachelor's Degree and/or MBA in Business Management, Finance, Economics, Statistics or similar degree from an accredited university

Required technical skills
• Advanced SQL reading and code writing
• Advanced Microsoft Excel, PowerPoint, Tableau (or Periscope) skills
• Knowledge of social media portals and data (e.g. You Tube Studio Analytics Portal) and related APIs
• Demonstrated ability to navigate cloud-based data platforms (BigQuery / AWS / Redshift, Snowflake) & relational data platforms (Teradata)
• Working knowledge of Alteryx
• Working knowledge of R & Python & Jupiter notebooks (preferred but not necessary)

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-g4jq5v-18-226-150-175-42 in your application.