Job Description
Director, National Marketing Partnerships
The Director of National Marketing Partnerships for Sony Pictures Entertainment will be responsible for crafting, selling and collaborating on execution brand partnerships across the theatrical and home entertainment slate of titles, including Columbia Pictures, TriStar and Sony Pictures Animation movies. The Director will come in with existing partnership connections and a strong understanding of deal terms, partnership parameters and opportunities to drive exposure for the theatrical and home entertainment release of the film through multi-faceted media campaigns and sponsorships while meeting brand objectives.
• Works with the SVP of National Marketing Partnerships to craft partnership strategies and pitch lists for upcoming film releases
• Conducts outreach to targeted brand partners to secure brand partnerships
• Working with SVP, coordinate with Creative team to ensure sales materials and pitches are in line with partnership strategies
• Conceptualize partnerships for key brand partners to tell the story of how and why the film partnership can deliver on the brands' objectives
• Negotiate deal points of the partnership in coordination with the SVP and Legal Counsel
• Coordinate and collaborate with execution team throughout the creation of the campaign
• Maintain relationship with partners through the execution of the deal to ensure ever party is getting what they need for success
• Brainstorm and execute creative outreach strategies to bring in new brand partners
• Coordinate with International Partnerships team to ensure global success where possible
• Coordinate with Product Placement team to ensure brand alignment for placement and partnership success
Basic Qualifications
• Minimum 5-8 years entertainment or marketing experience required
• BA/BS degree in Business or Marketing equivalent work experience required
• Additional Qualifications
• Strong communication skills with a knack for storytelling
• Self motivated and confident
• Team player who is able to navigate both internal and external partners
USA - Culver City - Studio Lot - Capra Bldg
Jobcode: Reference SBJ-r0y65m-44-192-247-144-42 in your application.