Social & Research Analytics Representative

Job Description

The Analytics Representative position is a great way to learn about the music business, gain marketing experience, and get your foot in the door of one of the world's leading entertainment companies.

As a member of the Insights & Reporting team, the Analytics Representative is responsible for generating audience insights for Sony Music spanning its robust + diverse roster of artists and labels. The representative will work closely with various labels and divisions within Sony Music to develop presentations around audience behaviors, social media buzz, content engagement + demographics across Sony's roster of artists. The representative will also analyze campaign performance and suggest new opportunities for Sony artists through analyzing various sources of data.

This is a paid part-time position, requiring a minimum of 20 hours per week. This is a 100% virtual position.

What you'll do:
• Use many social media tools such as Brandwatch, CrowdTangle, Canvs, Tubular + others to drive insights and suggestions for Sony artists.
• Leverage a range of internal + 3rd party research & digital analytics tools to understand audiences + consumer behavior among fans of various genres + Sony artists.
• Generate custom insights from analyzing various data sources to tell a holistic story about the artist's fan-base + how to effectively reach them. Suggest marketing/sales opportunities and new product ideas.
• Stay on top of new social media tools/platforms and mobile apps and then suggest ways Sony Music can use them for artist campaigns.

Who you are:
• Currently enrolled as either an undergraduate or graduate student in an accredited program. Must have at least 1 year left of academic program (preferably two years).
• Strong work ethic, knowledge and passion for music
• Interest in research, social media, analytics and the music industry
• Excellent Powerpoint, Word and Excel skills
• Display creativity in problem-solving and idea generation

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• We invest in your professional growth & development
• Time off for a winter recess

This position requires that the job candidate be fully vaccinated against COVID-19. Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson's Janssen vaccine). The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

Jobcode: Reference SBJ-gmznev-3-22-61-246-42 in your application.