Marketing Coordinator
Sony Music
Remote / Virtual
As a Digital Ad Strategist you will support the data optimization and strategy for Disruptor's media buying across all social platforms. This role drives strategy, execution, and improvement of ad-exchange media buying for all of label's artists.
What you'll do:
• Support planning, buying, and optimization of media across the label's roster of artists.
• Implement best practices for bidding, budget management, ad operations, and reporting.
• Design and implement strategies to improve individual song performance, using existing audience data to target potential fans and drive streams on major DSPs.
• Support the documentation of optimizations and learnings to utilize data in making future marketing/rollout decisions specific to each artist.
• Facebook/Google/TikTok pixel implementation to gather audience data for remarketing and fan conversion.
• Educate internal teams/employees on campaigns, tests, results, and optimizations.
• Work closely with content creator to brainstorm creative ads tailored to each artist and campaign.
Who you are:
• At least 2-5 years of hands-on media buying and/or planning experience preferably with a background in ecommerce or tech space.
• Proven ability to drive performance: specifically direct response campaigns.
• Advanced user of Google Ads and understanding of a niche targeting based approach on YouTube.
• Advanced user of Facebook/Instagram/TikTok ad platforms.
• Ability to implement pixels on artist websites and other social platforms for data collection/remarketing purposes.
• Proven ability to thrive in highly collaborative work environments.
• Preference to work on the disruptive side of business, with new technology, innovation, and testing.
• Knowledge of statistical concepts relevant to optimizations.
• Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, ad trafficking).
• Strong technical knowledge, organizational skills, attention to detail, innovation, and ability to work on extremely tight deadlines.
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess
Jobcode: Reference SBJ-d96obm-54-173-43-215-42 in your application.