Coordinator, Audience Development

Job Description

As Audience Development Coordinator, you'll play a key role in helping the artist engage with his fans and reach new fans through the development and execution of comprehensive multi-channel marketing plans based on audience insights. Your role would support the Audience Development team in thinking of creative ''out of the box'' marketing tactics, working on Sony Music Latin's social media properties, as well as artists accounts.

What you'll do:
• Create content plans to engage audiences when artists are both on and off-cycle, developing the correct tone of voice and branding across social media platforms, YouTube community, CRM, and website
• Assist in content creation for Sony and artists socials, that is engaging to fans and conveys the appropriate audience tone
• Amplify all elements of the wider campaign (marketing, promo, etc) and maximize existing content across socials
• Set campaign-specific targets and use analytical tools to monitor performance, creating meaningful reports that can inform management, artists, and the wider label
• Assist in creation of POs, invoice, etc.

Who you are:
• Experience in content, digital marketing, and audience development
• Social media native, savvy across all social platforms
• Attention to detail and proactive
• Bi-lingual preferred (English & Spanish)

What we give you:
• You join an inclusive, collaborative, global community, where you are welcomed to fuel the creative journey.
• We invest in your professional growth and development
• A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more…
• An attractive and comprehensive benefits package: medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits such as; company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.
• Winter recess (Christmas through New Year's)

Jobcode: Reference SBJ-d87v1q-3-141-0-61-42 in your application.