Associate Director, Digital Marketing

Job Description

Do you thrive in an environment where you can use your proactive approach to lead digital marketing efforts for talent across the country music genre? Are you a highly organized worker who enjoys a challenge? Are you a self-starter who produces excellent results without much supervision? As an Associate Director, Digital Marketing, you will serve as the Digital Marketing Lead, responsible for implementing digital marketing strategies that drives audience acquisition, music consumption, and revenue growth for an assigned roster of artists and Sony Music Nashville overall.

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history.

What you'll do:
• Create, develop, and execute innovative digital marketing campaigns on behalf of assigned artist roster
• Grow and engage social network communities (e.g. TikTok, Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Responsible for setting quantifiable goals for our artists/projects, along with the strategies and tactics meant to achieve those goals
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Evaluate new technology partners (e.g. TikTok, Genius, BandsInTown, etc.), identify consumer trends, and develop new models of digital fan engagement
• Drive CRM strategy (including email newsletters) for assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives
• Develop websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Conceptualize contests and sweeps, including set-up of online forms and drafting of rules with Legal department
• Develop and execute digital advertising campaigns to reach target audiences across the web and social media
• Act as webmaster for SonyMusicNashville.com; manage Sony Nashville social media accounts
• Take a lead in incubation tactics, using new technology to support Sony Nashville's developing artist roster
• Work with Production and Release Planning staff to set-up and schedule digital products
• Communicate closely with analytic team to gather music and audience insights, applying them continuously in your digital marketing strategies.
• Work closely with key internal label teams, artists, and management to proactively communicate about new products, technologies, strategies, social communities and available digital opportunities
• Oversee and develop junior level digital marketing staff

Who you are:
• At least 4 years of progressive experience running point on digital campaign for artists and projects with proven success developing innovative, creative campaigns (record label experience strongly preferred)
• Experience in digital marketing with proven success developing innovative, creative campaigns
• Must have the ability to balance music marketing savvy with attention to detail, follow up and execution on a multiple project level.
• Passion for digital innovation and an ability to apply relevant technology trends to music marketing
• Bachelor's degree in marketing/digital/communications/promotions/advertising or related field a plus
• Extensive, hands-on experience managing social media platforms and building social communities
• Experience with Crowdtangle, chartmetric and other social analysis tools a plus
• Advanced experience managing spreadsheets (Excel) to generate weekly reporting for social media, video, etc.
• Fundamental understanding of HTML and content management systems (e.g. WordPress, Shopify, etc.)
• Basic grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.)
• Experience capturing content with mobile devices and solid graphic design skills with proficiency in Adobe Photoshop and video editing software (e.g. Adobe Premiere, Final Cut Pro)
• Experience in a role that required excellent collaboration and organizational skills
• Strong work ethic, great communication, writing, and editing skills
• Willingness to work extended hours including nights and weekends

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

This position requires the use of the CLEAR Health Pass App to access the office and off-site work events. While COVID vaccination is highly encouraged, vaccination is not required for employees based out of our Tennessee offices, although COVID-19 testing may be required. Please do not include proof of vaccination or any other indication of vaccination status when submitting your application materials. If applicable, at the time of a candidate's onboarding experience, the Company will follow up directly to share the company standards around using the CLEAR Health Pass App and provide instructions for safely entering our TN offices. Please note, employees are required to be fully vaccinated to enter our offices in New York, Los Angeles, and Miami. An employee will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson's Janssen vaccine).

Jobcode: Reference SBJ-r0e2vm-18-117-107-90-42 in your application.