Sr. Manager Of Digital Advertising Inventory & Revenue Operations

Job Description

We are seeking a Senior Manager of Digital Advertising Inventory and Revenue Operations to lead Sinclair's owned and operated advertising team that delivers ads across all of Sinclair's news and entrainment sites as well as NewsOn and STIRR. The ideal candidate will be an expert in the Google Ad Manager platform, with a deep understanding of all features related to inventory structure and monetization efficiency. Data analysis is a key to success in this role, and the most qualified candidates will be able to effectively find and deploy data-driven strategies that increase yield. Technical problem solving, as well as internal and vendor relationships will also be important as this role is a central link to all aspects of digital monetization. A high-level of attention to detail is a requirement. This is a position that is embedded in an evolving technical landscape so the ability to strategize and execute plans effectively is crucial to success.

Responsibilities:
• Leverage data, analyze yield, look for patterns, recognize opportunities and determine solutions
• Analyze CPMs and revenue trends to make yield recommendations
• Partner with executive leadership on yield strategy and quantify yield potential
• Work directly with our Manager of Local Ad Operations, a team of Google Ad Manager campaign traffickers, campaign analysts and account managers that are based in the US and overseas.
• Will work closely with our ad technology team on strategy and alignment across product needs
• Develop marketing strategies to achieve business objectives
• Will help refine the digital go-to-market strategy for inventory monetization with a focus on improving yield while keeping user experience in mind
• Must be able to troubleshoot, provide direction with a solutions-oriented approach and resolve issues with awareness of when it is necessary to escalate issues
• Must be able to educate and guide team members and fellow digital leaders on best practices, and be able to proactively address areas where improvement is needed
• Provide mentorship and support to staff

Qualifications:
• BA/BS Degree in marketing, business, communications or relevant field
• 5+ years-experience in digital advertising operations
• In-depth knowledge of Google Ad Manager and other digital ad traffic systems
• In-depth knowledge of Google Analytics
• Experience and knowledge with programmatic media platforms preferred
• Must be exceptionally organized, and be able to work in a fast-paced changing environment
• Expert level proficiency with Microsoft office suite, especially Excel
• Strong written and verbal communication skill

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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Jobcode: Reference SBJ-dy3y23-18-119-131-178-42 in your application.