Sr. Director, Campaign Analytics

Job Description

Compulse is a digital marketing company dedicated to providing our customers with cutting edge digital marketing, analytics, fulfilment and ad operations platforms that maximize ROI and customer engagement. With a heavy focus on innovation and being the leader in all things digital marketing, our platform helps our partners Plan, execute, and analyze omnichannel advertising campaigns with Compulse 360, an all-in-one martech platform that actually does do it all.

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our customers and company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment.

We're looking for an experienced Senior Director of Campaign and BI Analytics whose mission will be to provide management and analytical leadership to this 25 person team. You're able to work cross-functionally with Sales, Marketing, Finance, Product/Engineering and Operations to identify opportunities, analyze performance, and measure results thoroughly. A multi-faceted role, the ideal candidate will have extensive background managing campaigns and embrace working in a fast paced environment. You have the ability to view problems at a high level but are not afraid to dig into the details. This position reports into the Sr. Director of Ad Operations.

Responsibilities：
• Manage a global team of 25+ individuals responsible for campaign oversight as well as business analytics
• Lead a team who is hands on inside several DSP's monitoring campaign performance
• Responsible for all campaign pacing and optimization efforts to ensure deliver is met and campaign KPI's are achieved
• Lead various business functions such billing, platform enhancement and new product initiatives
• This role will be tightly linked with product and engineering to help drive automation.
• Drive and gather business requirements, assessments, solutions especially in the areas of data analysis, data extraction/delivery, and reporting.
• Create Excel & Periscope dashboards & analyses that provide visibility into KPIs, marketing and product effectiveness, and business trends/drivers
• Work closely with Operations, Product, Marketing & Sales, Finance and Engineering teams to solve problems, identify trends, and define key metrics.
• Able to quickly understand the business process and needs, and translate them into business requirements
• Lead efforts to automate manual tasks

Skills:
• Experience managing and leading large international teams
• 5+ Years of experience leading campaign management teams at a DSP or Agency
• Thorough understanding of the Ad Tech landscape with an emphasis in DSP mechanics, RTB, Optimization and Pacing is required
• 5+ years of analytical experience in an analytics-based consulting role, exploring large data sets in order to answer strategic questions for customers (either as an internal analyst or external consultant)
• BS/BA in an analytical field (science, math, engineering, finance, etc.)
• Strong analytical skills and ability to make fast decisions with limited and noisy data
• Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)
• High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred)
• Familiarity with Python and Advanced SQL skill a plus

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-gpnjy4-13-59-236-219-42 in your application.