Senior Product Manager - Monetization & Marketing

Job Description

We are looking for an experienced Senior Product Manager – Monetization and Marketing to join Sinclair Digital's team of passionate and innovative individuals working together to combine their collective expertise into exciting (and growing!) products. This is your opportunity to define the strategy and features for engaging audiences with trusted and useful experiences across our digital ecosystem representing news, entertainment, sports, and wherever the future takes us. Get ready to lead creative ways to solve big problems, build great working relationships between your team and business partners, and deliver world-class products at scale.

Who You Are

You possess a producer mindset with the ability to define the product direction while acting as an instigator and catalyst to get features delivered related to Monetization & Marketing. And you do it while remaining thoughtful, creative, and genuine. You understand how to achieve business goals while finding the perfect balance between our user experience and monetization. You are an influential communicator who builds long lasting connections and thrives in creating clarity out of ambiguity. You can seamlessly collaborate with technical, creative, business, and data minded stakeholders. You want to be part of something special as we continue to sophisticate our digital product suite and marketing offerings that lead to monetization. We care a lot about making meaningful products that are part of user's daily lives and we care even more about each other. Sound like you? Read on...

What You will Do
• Lead cross-functional efforts to define vision and go-to-market strategies centered around Monetization and Marketing.
• Collaborate with engineers, architects, designers, data partners, ad tech, Business, Marketing and Sales stakeholders etc. to bring new features, innovation, and
optimization to life.
• Define goals, key performance metrics, roadmaps, and ensure they are measurable and socialized along the product lifecycle.
• Create a strategic plan to win the market, analyze which audience to address first, and influence stakeholders
• Work closely with Monetization & marketing stakeholders to successfully launch the new product and/or service, cross-platform
• Develop a deep understanding of mobile audiences and continuously garner user feedback and research to serve as a decisioning input in consideration of new product features and marketing opportunities with a quantitative mindset.
• Build and maintain a solid knowledge base of competitive products and market trends in the mobile app space.
• Make ongoing improvements to product management processes that standardize the definition of product requirements for the entire digital ecosystem on behalf of Monetization & Marketing strategies
• Represent Monetization & Marketing in all required steering groups, leadership meetings, and processes.
• Establish trust and clear communication with stakeholders associated with Monetization & Marketing

What You Bring
• 5+ years of experience in product management roles
• 5+ years of experience in developing or managing marketing strategies and implementing sales programs
• Bachelor's degree in computer science, business, product design, or related field or equivalent practical experience
• In-depth knowledge of digital technology and best practices
• Analytical and data-driven approach
• Solutions oriented mind set
• Proven analytical skills with the ability to use data and metrics to back up assumptions, inform recommendations, and drive actions
• The soft skills to be able to recognize when to challenge conventional thinking in an effective way while also being receptive to feedback and differing points of view
• SAFe Product Owner / Product Manager certification or Pragmatic Certified a plus
• SalesForce Certification or equivalent experience is a plus
• Ability and willingness to travel occasionally for company business

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Jobcode: Reference SBJ-gqbwwz-3-149-214-32-42 in your application.