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Full Time Job

Marketing Consultant

Sinclair Broadcast Group

Rochester, NY 12-10-2021
 
  • Paid
  • Full Time
Job Description
In this position you will:
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business and create results for clients through creative and effective targeted campaigns
• Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation
• Establish trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through
• Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring
• Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals
• Grow share of clients' advertising spend while increasing their overall spend
• Support quality deliverables to drive client results
• Support collection of receivables
• Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing
• Develop capabilities to produce creative and effective campaigns

Qualifications:
• Passion for contributing to a sales team with a positive mindset
• Driven by practical results, opportunities to learn, and opportunities to assist others with intention
• Effective relationship building, customer service, communication and negotiation skills
• Maintain proactive communication with supervisor on sales and marketing activities
• Superior business acumen related to new media, digital interactive initiatives and social media required
• Media sales experience preferred and an excellent understanding of tv and media plans, advertising marketplace, and key competition
• Bachelor's degree preferred in marketing/advertising majors
• Ability to quickly recover from adversity
• Ability to effectively communicate, build rapport and relate well to all kinds of people
• Proficient in Microsoft Office
• Professional appearance a must
• Reliable transportation and a satisfactory driving record.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

marketing and sales

Jobcode: Reference SBJ-d85566-18-118-140-108-42 in your application.